Posts tagged “document”

ChittahChattah Quickies

  • [from steve_portigal] Non-Jews Begin to Embrace Ketubah Wedding Tradition [NYTimes.com] – [Cultural appropriation of religious traditions as we continue to seek meaning through symbols] The decade of non-Jews discovering the ketubah coincides with three relevant social trends: the rise of Christian Zionism, the growth of interfaith marriage, and the mainstreaming of the New Age movement with its search for spirituality in multiple faith traditions. As a result, an increasing number of gentiles have taken up Judaic practices: holding a Passover Seder, eating kosher food and studying kabbalah, the Jewish mystical movement. “A lot of these things are grass-rootsy,” said Prof. Jenna Weissman Joselit, a historian at George Washington University, who has written extensively on Jewish popular culture. “They have to do with the growing popularity of intermarriage — openness, pluralism, cultural improvisation. And for those who are more religiously literate, they add another level of authenticity or legitimacy.”
  • [from steve_portigal] More Focus Groups for ‘Spider-Man: Turn Off the Dark’ [NYTimes.com] – [What is the meaning of using consumer research? Do we admire producers for being user-centered or do we decry them for being desperate?] The producers of the Broadway musical “Spider-Man: Turn Off the Dark” are offering $60 goodie bags to people who serve in focus groups that will respond to several performances. Two focus groups attended Thursday night’s performance, and four more are scheduled to be at Friday night’s show and the Saturday matinee. It’s not unheard of for Broadway producers to use focus groups, and the musical has used them before since preview performances began on Nov. 28. But these are the first since largely negative reviews of the show by theater critics across the country were published on Tuesday. OnTrack Research, a marketing and consulting firm, is coordinating the focus groups, and here’s the rub: participants only get to see Act I or Act II, not both. They are then asked to fill out surveys and join in discussions in a “V.I.P. room.”

ChittahChattah Quickies

  • [from steve_portigal] ALT/1977: WE ARE NOT TIME TRAVELERS [Behance] – [Alex Varanese's thought-provoking concepts go beyond blogosphere-hipster-silliness to really provoke reflection on design and functionality often taken for granted] What would you do if you could travel back in time? Here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars. I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads. I've learned that there is no greater design element than the anachronism. I've learned that the strongest contrast isn't spatial or tonal but historical. I've learned that there's retro, and then there's time travel.
  • [from julienorvaisas] 10:10 Tags Symbolize Committment to Climate Change [10:10global.org/uk] – [The fact that this tag is tangible but also symbolic rather than overt, and versatile enough to be carried on the body as a daily reminder of a commitment to the cause of climate change can help change behavior and improve compliance, as well as subtly telegraph solidarity.] The 10:10 Tag is made from a recycled jumbo jet, and can be worn on the neck, wrist, lapel or leotard to symbolise your 10:10 commitment. Whether you pin it to the lapel of your business suit or thread it through the laces of your skateboard trainers, your 10:10 Tag shows others that not only do you know how to accessorise; you’re also part of the solution to climate change.
  • [from Dan_Soltzberg] Grateful Dead scholar in heaven at UC Santa Cruz [SFGate] – [More big things happening at my Alma Mater] The ultimate job in Dead-dom is in Room 1370 at McHenry Library at UC Santa Cruz. The door is marked by the steal-your-face logo, and superimposed over it reads the name Nicholas G. Meriwether, Grateful Dead Archivist.
  • [from julienorvaisas] Ariely’s Upside of Irrationality: using irrational cognitive blindspots to your advantage [Boing Boing] – [We've seen the principles of behavioral economics applied to help us understand and explain consumers irrational choices in a business context, now here's a self-help book helping us apply them to our own everyday lives.] Upside of Irrationality is a mostly successful attempt to transform the scientific critique of the 'rational consumer' principal into practical advice for living a better life. 'Mostly successful' only because some of our habitual irrationality is fundamentally insurmountable — there's almost nothing we can do to mitigate it.
  • [from steve_portigal] Text 2.0 – What if your book really knew where you are gazing at? – [This is essentially one of the concepts we proposed from our Reading Ahead research – where an eyetracker in a digital book manipulates the text dynamically based on your gaze. In our use case, we addressed the interrupt-driven commute reading revealed by our research. If the book saw you looking away, it could mark your spot to enable more efficient resuming]
  • [from steve_portigal] Twitter a hit in Japan as millions ‘mumble’ online [Yahoo! News] – Japanese-language Twitter taps into a greater sense of individuality in Japan, especially among younger people less accepting of the Japanese understatement and conformity. 16.3% of Japanese Internet tweet 16.3% (vs. 9.8% in US). "Japan is enjoying the richest and most varied form of Twitter usage as a communication tool…It's playing out as a rediscovery of the Internet.” It's possible to say so much more in Japanese within Twitter's 140 letters. "Information" requires just 2 letters in Japanese. Another is that people own up to their identities on Twitter. One well-known case is a woman who posted the photo of a park her father sent in e-mail before he died. Twitter was immediately abuzz with people comparing parks…"It's telling that Twitter was translated as 'mumbling' in Japanese," he said. "They love the idea of talking to themselves," he said…"In finding fulfillment in expressing what's on your mind for the moment, Twitter is like haiku," he said. "It is so Japanese."

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