Posts tagged “description”

ChittahChattah Quickies

July 1st, 2011

[from steve_portigal] Odd Color Names Offer a Primer in Marketing [NYTimes.com] – [Questionable strategy to break through meaningless by piling on the irrelevance with a smidge of quirk. How's about "help me choose" over "confuse and provoke me"?] Some paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion — even a dark one — as long as they result in a sale. What they do not do is reveal the color. “For a long time we had to connect the color name with the general color reference,” said Sue Kim, the color trend and forecast specialist for Valspar. “But now we’re exploring color names that are a representation of your lifestyle.” Sherwin-Williams offers Synergy. From Ace Paint comes Hey There! Benjamin Moore has Old World Romance…“I am perfectly fine if a certain name gives them a perplexed, thoughtful moment,” Ms. Kim said, “if the three-second glance gets us another five seconds as they pause to think, ‘Why is that Metro at 5?’ I think that’s a good thing.”

Tags:

June 5th, 2009

Overused Food Words (from 2007) – Now we know what's wrong with "crispy" – it should just be "crisp." But here's a more thought-out list of overused terminology.
The Seattle Times (from 2006): Say what? A guide to menu-speak – We've blogged this before, but it's fun to revisit. This explains the meaning of some of the obscure food items that are becoming more common on menus.
(From 2001) Menu Cliches – "piping hot"
"garden fresh"
Village Voice's List of Overused Food Words – List includes Dollop, Slathered, Homey, Wilted, Toothsome, Nosh, Drizzled, Garlicky, Crispy, Eatery, Well-Browned but doesn't seem that they've really parsed the difference between effective description and overwrought cliche. How is "crispy" an overused word? Some commenters add some good words but others support my confusion over the premise.
(via Eater SF)

Tags:

March 1st, 2009

What were arcades like? – This thread is making the blogosphere-rounds. The video game arcades that I and many of the posters grew up with are gone; gaming takes place in the home. But the question has produced a lot of good (if not yet thick) descriptions of the environment, the participants, and the social rules that developed. Personally, "arcade" suggests a dedicated business that would provide video games, pinball and billiards. But in high school, we would typically go to local merchants and hang out. Variety (or convenience) stores were obvious candidates, but we spent a lot of time and money in a laundromat/laundry service place. I opened my first ATM account at the bank next door and would take out $5 and get change from the laundry proprietor and play after school for a few hours. Even though we had computers at home with games on 'em, this was more fun.
WonderCon: Comic book subculture now mainstream – "This is popular culture now," said Ferioli, 41, of Oakland, who attended his first comic book convention in New York when he was 16. "Look at Heath Ledger winning an Oscar for playing the Joker (in 'The Dark Knight'). These things that used to be fringe are now icons. It's not a subculture, it's the popular culture."
Steve's photos from WonderCon 2005 – There's something utterly delightful seeing an Imperial Stormtrooper at a drinking fountain

Tags: