Posts tagged “denim”

Forever in authentic blue jeans

Intersting recent ad for Lucky Jeans

Two details of the ad:

I am impressed how the overall aesthetic of the ad just oozes authenticity. There’s real craft and attention to detail, leading to a strong sense of quality. But all these details they are calling out are examples of manufactured fakery: making new jeans look like worn jeans. They’ve taken inauthenticity to such a level of quality that it becomes authentic in its own way!

For more on this theme, see my recent interactions column with Stokes Jones, On Authenticity

Forever in Blue Jeans

An interesting piece about Levi’s historian and archivist also mentions that

The Society of American Archivists maintains a directory of 300 to 500 companies with archives. Elizabeth Adkins, director of Ford Motor Co.’s archives and president-elect of the Society of American Archivists, said that some will establish an in-house collection for legal reasons, as well as for public relations and marketing purposes. Others will do it to track the progress of their business over time.

“It helps them to know what’s been tried before, what the brand’s historic strengths are and how to build on it,” Adkins said.


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