Posts tagged “customer centric”

More PR masquerading as customer-centricity

Back in May we told you about McDonald’s setting up a ludicrous Global Moms Panel and today here’s KFC doing the same thing.

KFC today announced the formation of its KFC Moms Matter! Advisory Board. Moms from all walks of life and different parts of the country will join a group of mothers employed by KFC on the new Advisory Board. The group will help KFC harness the experience that motherhood provides, and channel that knowledge into ways to better meet moms’ needs.

Julienne Smith, founder and author of “Food For Talk,” a recipe box of conversation starters that promote family bonding, will join the Advisory Board as an expert contributor.

“As a mom and author, I know from experience that families are starved for quality time,” says Smith, who describes herself as a “professional mom.” “Meals are a great occasion to reconnect and who better than KFC to bring us all to the table to talk about ways to make that time mean even more.”

The Advisory Board will meet in person bi-annually, hold quarterly conference calls and host monthly dinner meetings in their hometowns to gain information and advise KFC on everything from trends that affect families to new product ideas. Its first task will be to work closely with the company to establish a user-friendly, online community aimed at reducing everyday stress for moms. In development over the next year, the online community will roll- out nationally for all moms to share in 2007. Moms will be able to use the site to receive tips, participate in webcasts, win weekly drawings and contribute to an e-newsletter.

This sounds a little better than McDonald’s version, which focused on superstar overachieving Olympian moms and had little to say about what the results would be. But it also seems that KFC has already figured out what they will be launching, so is this a usability panel? And do we trust this company when they tried to convince us in 2003 that we’d lose weight by eating their food?


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