Posts tagged “coverage”

Design an “Experience” for Users – Profiled in a Japanese technology magazine

Portigal Consulting is covered in a recent cover article (Design an “Experience” for Users) in NIKKEI ELECTRONICS, January 28, 2008 vol. 970.

A large number of companies are seeking detailed information from end users that will hold clues for products offering a brand new experience. But for an idea to become reality, companies will have to discard any basic assumptions they already hold.

The magazine is print-only, and is in Japanese (link above is only to the article summary). If you’ve got a copy of the article and want to share, please let me know. We’d love to see the piece and someday even find a translation.

Update: scans are posted here. Thanks, David!

A gracious good morning to you

From All Things Considered the remote California town of Iowa Hill will finally get land-line phone service. And their cell coverage is spotty, at best. The woman interviewed explains that people in the community have designated areas where there is cell reception as phone booths; a nice colloquialism since we’re likely to envision a purpose-built structure rather than a warchalked wooded area. She also describes the local 911-proxy: fire your gun three times in the air and hope someone comes to your aid.


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