Who Arted? Framing a Curatorial Intervention [Core77] – Steve and I talked about how great it is when street artists build on each others’ work in our Interactions article, Kilroy was Here. The “Who Arted” group has really formalized this idea in parts of Brooklyn, serially framing, thereby curating street art.

But what are we to take away? Is this some counter-establishment commentary? Some kind Dadaism reincarnated or an art project born of a lazy Saturday evening “potluck” that comes in little plastic baggies? Ha! Is it some conservative attempt to contain and sterilize an otherwise loose and “free” art form? Are these frames meant to control and connote a more sanctioned museum-like quality? -OR- More intriguingly, is this a fun, yet purposeful recommendation towards a comfortable middle ground; a less combustible space between tension and expression?

ComScore Study Confirms What We Already Knew: You’re Wasting Money on Ads No One Sees [AdAge Digital] – Many, many apps and web-based services (and concepts we encounter on projects regularly!) are predicated on an advertising-based revenue model, but (as we all know from our own behavior – this study is in the category of things-we-really-didn’t-need-a-study-to-know) these ads are very rarely even glimpsed. If a banner ad falls in a forest, etc…what are the implications to our virtual-economy?

ComScore announced it has developed measurement software it’s calling Validated Campaign Essentials, which includes at its core an analysis of which ads in an online campaign were in-view (50% of the ad must be viewable for at least one second.) The company said at an event this morning that it tested out the software over the last two months on campaigns for 12 big brands, including Kraft Foods, Ford, and Sprint. One of the key findings: 31% of the 1.7 billion ad impressions were never in view.

Buying the Body of Christ [Killing the Buddha] – This is a pretty thorough history of the Cavanagh Company, a 69-year old business that provides a product believed by many to transmogrify into the body of Christ: altar bread. A wide variety of influences cultural, logistical, ritualistic, theological and economic have driven innovation over the years. The company is now faced with bitter bested competitors (nuns!), niche-products (gluten-free wafers) and Polish knock-offs, all of which threaten their 80% market share.

Had production remained the exclusive bailiwick of monastic communities, it is likely that the findings of Vatican II would have prompted some minor changes in Communion-wafer production. Among the guidelines issued by the Church was a directive to “make the bread look more breadlike,” head of production Dan Cavanagh told me. It is a change whose significance may yet be lost on the millions of churchgoers who continue to think of hosts as a form of Styrofoam. Nevertheless, Cavanagh’s more “breadlike” whole-wheat wafer caught on. It became the industry standard, and forced the Poor Clare nuns to follow suit. In fact, the doctrinal changes of Vatican II were only a starting point for innovation. The Cavanagh Co. soon led the way to wholly aesthetic alterations in the host, to marketing campaigns and 1-800 numbers. The ethos of the altar bread industry changed profoundly, which is precisely what the Sisters of St. Clare found so unjust: ‘And they had the audacity to send samples and a price list to every parish in the United States! We were doomed. Priests started calling to say they preferred the “other” breads. Orders dropped. Our spirits drooped.’

• Lost Garden: Ribbon Hero turns learning Office into a game – If an activity can be learned; If the player’s performance can be measured; If the player can be rewarded or punished in a timely fashion, then any activity that meets these criteria can be turned into a game. Not only can you make a game out of the activity, but you can turn tasks traditionally seen as a rote or frustrating into compelling experiences that users find delightful.
• With Rival E-Book Readers, It’s Amazon vs. Apple – [NYTimes.com] – Ian Freed, vice president for the Kindle at Amazon, said he expected developers would devise a wide range of programs, including utilities like calculators, stock tickers and casual video games. He also predicts publishers will begin selling a new breed of e-books, like searchable travel books and restaurant guides that can be tailored to the Kindle owner’s location; textbooks with interactive quizzes; and novels that combine text and audio. “We knew from the earliest days of the Kindle that invention was not all going to take place within the walls of Amazon,” Mr. Freed said. “We wanted to open this up to a wide range of creative people, from developers to publishers to authors, to build whatever they like.”
• Pushing Military Styles to a New Level of Ferocity [NYTimes.com] – A stepped-up demand for vests, blazers and hoodies tough enough to deflect a .22-caliber blast but sleek enough for a night of clubbing suggests that body armor is not just for the security-conscious. Fake or real, it exerts a pull on those inclined to flaunt it as a flinty fashion statement. “The trend to protective gear is pretty strong right now,” said Richard Geist, the founder of Uncle Sam’s Army Navy Outfitters in downtown Manhattan. “It’s big with rappers, alternative types and even some women.” Uncle Sam’s sells protective gear to the military. But most of its clients are civilians who snap up authentic bulletproof vests for as much as $1,000 or trade down to look-alike versions stripped of their armored lining ($24).
• ComScore Calls Shenanigans on Gartner’s 99.4% App Store Figure [Maximum PC] – Gartner says 99.4% of app sales in 2009 were from Apple. ComScore disputes the figures but Gartner stands by its determination.
• Amazon launching Kindle Development Kit so third parties can develop apps – Active content will be available to customers in the Kindle Store later this year. Remember that unlike smart phones, the Kindle user does not pay a monthly wireless fee or enter into an annual wireless contract. Kindle active content must be priced to cover the costs of downloads and on-going usage. Voice over IP functionality, advertising, offensive materials, collection of customer information without express customer knowledge and consent, or usage of the Amazon or Kindle brand in any way are not allowed. In addition, active content must meet all Amazon technical requirements, not be a generic reader, and not contain malicious code.