Posts tagged “chalkboard”

Local Starbucks exhibits passion for their customers

Recently I was in the Starbucks in the Lucasfilm Letterman Digital Arts Center and was surprised to see what was written on the chalkboard

Starbucks is the same EVERYWHERE. What makes us different is our customers = YOU. We’ve worked all over the city, all over the state and we can honestly say that you are the BEST customers EVER. PERIOD. We see you everyday. People from LUCAS, PAC UNION, YMCA, B&B, THE PRESIDIO, THE MARINA & so many more…
You make us love our jobs, make us love coming into work – thank you! Thank you for being you.
Lucky us!
Happy Holidays.

I am not a regular at this Starbucks, so I don’t know how genuine this acknowledgment of a special relationship feels. It’s a curious example of transparency, asking customers to care about whether or not the workers like their jobs or not, and it’s a curious example of localized empowerment. Does corporate really want individual stores making statements like “Starbucks is the same everywhere?”

What do you think? Is this believable or giddy holiday spirit from someone who used to work on the yearbook team in high school? Should Starbucks be encouraging or discouraging this sort of expression in their stores?


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