Posts tagged “case study”

Calling out, around the world?

(originally published at Core77)

Subway ad for Suica, transit fare payment by mobile phone, Tokyo, 2008

Why Japan’s Smartphones Haven’t Gone Global is a toe-dip into the case study of factors that have limited export of Japan’s cutting-edge mobile phone innovations.

Yet Japan’s lack of global clout is all the more surprising because its cellphones set the pace in almost every industry innovation: e-mail capabilities in 1999, camera phones in 2000, third-generation networks in 2001, full music downloads in 2002, electronic payments in 2004 and digital TV in 2005.

Despite their advanced hardware, handsets here often have primitive, clunky interfaces. Because each handset model is designed with a customized user interface, development is time-consuming and expensive, said Tetsuzo Matsumoto, senior executive vice president at Softbank Mobile, a leading carrier. “Japan’s phones are all ‘handmade’ from scratch,” he said. “That’s reaching the limit.”

Projective Techniques for Projection Technologies

Projective Techniques for Projection Technologies, my paper for the dux05 conference, has just been posted online. Check it out here!

To facilitate the development of a new home-entertainment device (a portable projector with built-in speakers and a DVD player) we conducted in-home interviews that explored home entertainment activities, presented a demo of a rough prototype, and brainstormed with participants about future refinements.

I don’t often get to talk about my consulting work, so it’s great to have a fairly detailed case study published and available.


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