Posts tagged “bic”

Turn It On Again

Stephen Anderson’s musings on collaboration and attribution reminded me that a project we worked on for BIC has gone live:

From Business Week

[BIC is] designing disposable cartridges for fuel cells, a kind of power supply that could someday eliminate the need to constantly recharge mobile phones or laptop computers. Electronics makers are drawn to fuel cells because today’s rechargeable batteries can’t keep up with the demands users place on portable gadgets.

Bic’s big adventure with fuel cells began in 2002. Ken Cooper, the company’s U.S.-based director of strategic business development, was in a New Haven (Conn.) drugstore and spotted a cordless travel hair dryer with a tiny motor that ran on butane. This got Cooper thinking about fuel cells for handheld gadgets-a hot topic in consumer electronics circles. Few companies in the world package as much fuel every day as Bic does in its butane lighters, he reasoned. So Cooper decided Bic should take a gamble and develop fuel-cell cartridges that are “lighter-like, pocketable, yet safe.”

I know Ken worked with a series of small consultancies over that period. From our workshop, I remember strongly that fuel cells were a key takeway. But was that concept extant before the workshop, or did we generate it? I honestly can’t remember, and ultimately, (as Stephen addresses) it’s not a worthwhile pursuit to frame it that way. In most of our engagements we are trying to inform and inspire talented business people to develop and refine ideas and move them further along, and seeing this story in BusinessWeek 6 years later confirms that indeed we did.


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