Posts tagged “beverage”

Blak is blak

coke_blak.jpg
via Reuters

Coca-Cola will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006.

The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.

A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.

Analysts have said one of the keys to the company’s future is capturing more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low- or no-calorie beverages.

I’m very cynical. Buy this as soon as you can find it, because it’ll become a collector’s item very quickly. Seems like Coke “innovates” new products a little too quickly, but can’t make them stick. Trying to extend the Coke brand seems like a force play that doesn’t have anything real behind it. It is COKE! You must LOVE it! You must DRINK it! Bleccgh.

Milk: delicious but deadly

One of my favorite things to track down, foodwise, on a return trip to Canada, are milk drinks that are flavored like chocolate bars. They are amazing; they capture the exact taste of a specific chocolate bar in a completely different form factor. From a solid to a liquid, with the same mix of tastes. Last trip we tried the Rolo version.
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It was as incredible as every other one I’ve tried. It tasted like a Rolo, but it was a liquid. I can’t stop repeating the superlatives and proclaiming the sensorial wonder of it all, sorry.

So it was cool to see that here in the US we’ve got a similar product available now.
pck_candyBars_t1
Milky Way and Three Musketeers. We bought both but have only tried the Milky Way. It’s good, but not stunning. It has the flavor components of Milky Way, but they don’t replicate the bar experience.

I am hopeful to see this category of product here in the US, though. Maybe we’ll get more of ’em, especially if they can figure out how to get it right.

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