Posts tagged “Andrew Chak”

Dissuasive Design

As Stephen Colbert would say, “A wag of the finger” to LimeWire for their somewhat misguided attempt to persuade me, within their software interface, to upgrade to LimeWire pro.


There are examples all over the web of the use of Persuasive Design to guide user actions toward preferred outcomes like purchasing, joining and contributing.

Designer and author Andrew Chak says persuasive design is “really about “supporting the decision process.”

When I’m being upsold, it’s quite possible that my decision will be “no.” In that case, the choices “Later,” “Yes,” and “Why” don’t support me-they confuse me, and keep me from doing what I’m there to do. And that only makes me angry.


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