Posts tagged “alignment”

Listen to Steve on the Conversation Factory Podcast

It was great fun to speak with Daniel Stillman about research, collaboration, communication and facilitation. now live on the Conversation Factory site, and embedded below


Here’s part of how Daniel framed the conversation in his writeup

Steve is a User Researcher, heart and soul. And he talks and writes about it, fluently. Facilitation is something that he *has to do* in order to bring people together. He’s an extremely reflective practitioner about research, but about facilitation, less so. For me, it’s fascinating to see that divide. I think there are a lot of people where facilitation is a means to an end.

Steve illustrates something I coach people on often – you have to be your own kind of facilitator. I can be theatrical and energetic. Steve is more introverted and centered. My way of solving for group work isn’t Steve’s: he’s adapted his own approach that feels natural and gets the job done.

ChittahChattah Quickies

  • Shudder: Ford is using "Invented characters" to get everyone on the same page – Antonella is the personification of a profile created from demographic research about the Fiesta’s target customer, said Moray Callum, executive director of Ford Americas design.

    Ford is using characters like Antonella to bring a human element to the dry statistical research drawn from polls and interviews. Based on psychological profiles, these characters are a more modern version of the “theme boards” that designers once covered with snapshots and swatches of material to inspire a design. They are also like avatars, those invented characters used in online games and forums to symbolize a participant’s personality.

    “Personalizing gives context to the information we have. Sometimes the target demographics are difficult to relate to by, say, a 35-year-old male designer.

    “We found in the past that if they didn’t understand the buyer, designers would just go off and design something for themselves,” he added.

  • All of the highbrow talent lavished on lowbrow fare – Frank Bruni riffs on shifting trends in food and tastes as informed (or exacerbated) by the Internet's power to bestow a laser-like focus on the details of the details. Cupcakes, donuts, hot dogs, hamburgers, but what does it all mean?

Series

About Steve