Steve Portigal, we have a special gift in store for you.
I received a Verizon promotion recently, the text on a white box over pale gray stripes on the background of the card (think of a linen suit that Gatsby might have worn). Flip it open and it reads
Come into your local
e Wireless Communications Store
and leave with a Loyalty Credit.
New 2-year agreement required
This cracked us up around here; it reads like a typographic version of the ad speak so beautifully parodied by SNL and the Simpsons, where a smarmy announcer trumpets a ridiculous claim and a fast-talking serious voice denies that claim immediately: Blammo will Save Your Life! — saving-of-life-not-guaranteed.
I’ll get a Loyalty Credit (? turns out that means $30) if I sign up for two more years? Nice to be offered the chance to demonstrate my loyalty in order to get some reward. The presentation suggests I am being rewarded for actual loyalty, something that has already happened, but in fact, they are rewarding for future loyalty, because that’s what a company actually cares about! What have you done for me lately!