Steve on the Service Design Show

Thanks to Marc Fonteijn for having me as a guest on The Service Design Show. The episode, entitled How To Unlock The True Power Of User Research, is online now (Soundcloud, YouTube) and embedded below.

By now we all know that storytelling is one of the most powerful tools in the service design toolbox. But can we also use storytelling to actually improve our own practice? Steve Portigal thinks so and he explains why in this episode.

And how well aware are you of your own biases, beliefs and assumptions when you go into a project? Learning to better listen to ourselves might be a key to get more meaningful work done.

Finally we discuss why the value of deep research is still often not aligned with the value we put on designing solutions. For this we dig into some economic fallacies that might have to do with this.

The big question of this episode is: When has storytelling worked for you (and when did it fail)?

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