Shine a light

Just over a year ago I blogged about the push approach that Wal-Mart was taking to drive adoption of energy-efficient fluorescent lighting, spending money on persuasive marketing rather than addressing the known barriers to adoption. A year later, it seems to be okay to acknowledge the problems with the bulbs. The New York Times recently looked at the problems that people have with the quality of light created by those bulbs (nothing new, of course, but the fact that the angle of the story has changed is thought-provoking). Most recently, they offered up this this interview with a Sylvania technologist who speaks to the ongoing work to improve the quality of the light that people experience.

Of course the efforts to improve the bulbs were always ongoing. I’m intrigued by the cultural story that was created by marketing and the media, spending money to force a behavior under the guise of “educating” people.

Make a better light bulb, already. One that is energy efficient and doesn’t make us feel (and look) like crap in our own homes. We’ll beat a path to your door.


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