Quoted in today’s Boston Globe
I’m quoted in today’s Boston Globe
NEW YORK – To those who dwell in the design universe, Apple Computer has accomplished the near-impossible: making nerdy computing products seem hip and friendly.Sleek, ergonomic, and accessible, first their computers and now their iPods have gained raves and a cult following, and they have brought terms like ‘nano’ out of geekdom and into everyday use. ‘I think every designer in the world has been in a meeting where someone announces that their printer, toaster, telephone, breakfast cereal should become the iPod of its category,’ says Steve Portigal of Portigal Consulting, a California firm specializing in design and business strategy.
Now, with the opening of an architecturally audacious retail store in Manhattan, Apple has crossed another design threshold. The Apple Store Fifth Avenue a mammoth underground docking station for Macs, iPods, and accessories has made the ultimate statement of design and product packaging by morphing the design of Apple products with the design of the building that houses them.
‘It’s difficult to think of other companies that have such design coherence,’ says Paul Thompson, director of New York’s Cooper-Hewitt, National Design Museum. ‘Everything comes together under one design vision. Anyway you cut the apple, design is driving it.’
Article also quoted here.