Put your money where your meme is: #dollars4boobies

Two nights ago I (and 194 others) received a Facebook message from an old friend. It outlined instructions for a post with the noble intentions of raising breast cancer awareness (spoiler alert) with instructions not to share with men. This conjures up a saying that has become something of a personal mantra for me: We often judge others by their actions and ourselves by our intentions.

It was undoubtedly with the best of intentions that someone sent me the message below; with the quite noble intention of raising awareness about breast cancer.

 

 

Sadly, I must turn a critical eye towards the ensuing actions because I genuinely believe they failed to support the noble intention. Why? I hypothesize that, in some ways similar to previous year’s viral FB booby-supporting memes this generates a flurry of chatter that is unfortunately decontextualized from the cause. In fact, in my case it was directed at all of the possible things I could/should or could not/should not do for 18 months in Amsterdam¬†and numerous requests for clarification. And, for the record, I am certain that they do not let you on a¬†plane from Amsterdam to the US with seeds. Fortunately, I believe Steve is still in the midst of a Facebook Fast (and boy, he ain’t alone) and has yet to ask me just how I intend to continue working here if I am overseas. (see? we’ve gotten a little far afloat from breast cancer here)

 

I recognize that my actions here (i.e. demystifying the meme) may derail the breast cancer awareness mission, but my intention is simply to direct some energy towards activities that have a more direct impact on the National Breast Cancer Foundation’s mission “to save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need”. So, to walk my talk, I just made a (modest little) donation to support the National Breast Cancer Foundation.

So I’d like to offer up a reframe of this whole meme business: If you love boobies (and quite frankly, who doesn’t?)¬† make a donation and use your FB status to celebrate your own actions! And you can tweet that, too, if you are feeling meme-y and aren’t up in a fuss about the word boobies (because some actually are). Come on people, get a pair. Or give a couple bucks to support someone else’s. #dollars4boobies

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