Our latest article: What to Expect When You’re Not Expecting It

Our latest interactions column (written in collaboration with Julie Norvaisas) What to Expect When You’re Not Expecting It has just been published.

We are inevitably astounded and affected by what exists outside of explicit research project constraints.We indulged in a little reflection on some of the people we’ve met and how meeting them took us outside of the business questions at hand but had a real impact on the team and reframed the way we thought about the business questions. This opportunity to dwell on the exception provides a reminder of how these experiences deliver a potent dose of humanity to the business of providing products for people.

Get the PDF here.

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