Opening Plenary of CHI2006: Scott Cook – Intuit
How one creates a culture of innovation.
GO out to your customers first and design from that.
This plenary is the story of why customer connectivity is hugely important – Cook insists this means not doing surveys which can reinforce the company’s existing mindset, but to get out into the customer’s actual space – to get out the old ideas and let new ideas come in
‘before you can walk a mile in someone else’s shoes you must first remove your own’
This way, claims Cook, lies innovation.
Conference blogging is the shit these days, especially liveblogging. This seems like it may have been an inspirational talk, but it’s a lot of work to plow through the (typical for this sort of thing) sloppy notes. Does this format/behavior add value? Is it buzz-generating (don’t you wish you were here?) or is it content sharing?
Update: An amazingly well-written essay based on this talk has been posted by Antonella Pavese.