One way to recruit in-home research participants

Credit card issuer Capital One isn’t shy about getting into customers’ faces. The company recently sent a contract update to cardholders that makes clear it can drop by any time it pleases. The update specifies that “we may contact you in any manner we choose” and that such contacts can include calls, emails, texts, faxes or a “personal visit.”

Yep, that’s how you get willing research participants – add it to the Terms of Service! Sure, I’m kidding; that’s not really what this article is about (it’s about the credit-card company claiming rights to repossession for non-payment). Still, this ups the creepy ante for visiting customers and makes the trust aspect of recruiting participants just that much harder.

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