This NPR story looks at the “interview coach” at ESPN and their attempts to bring a high level of quality to their interviewing. Page links to the NPR program and an exemplary interview and critique.

Now, every single editorial employee at ESPN is expected to attend a three-day seminar, where they encounter a lanky, slightly awkward 58-year-old man with little flash. In his efforts to illustrate what he considers the “seven deadly sins of interviewing,” John Sawatsky methodically eviscerates the nation’s most prominent television journalists.

“I want to change the culture of the journalistic interview,” Sawatsky says. “We interview no better now than we did 30 years ago. In some ways, we interview worse.”

There’s a lot to be learned from journalists; not everything applies to other forms of interviewing (say, interviewing users) of course.

I haven’t listened to this yet; checking it out will be first up tomorrow.

[via kottke.org]