Now online: summary of “Well, we did all this research – now what?” at BayCHI

Keith Rayner ( has put together a detailed summary of last month’s BayCHI presentation featuring Kate Rutter and I each sharing our approaches for going from research to design. Hit the link for the whole review, but here’s an excerpt:

In a fascinating, interactive pair of presentations on product and services design, the audience gained valuable insights into design thinking and the design process. Both presenting companies, Adaptive Path and Portigal Consulting, help companies with the design process for product and services creation and improvement. The session dispelled any notion that these companies work in an intellectual ivory tower, remote from their clients. We saw how their methodologies effectively engage a client in the process, and how the design concepts get pushed through to final product creation. As an added bonus the audience got to join in, be creative and become part of the design process ourselves.

Steve is often asked by clients to help designers determine what’s going on with their products and services and find out what the future holds. For Steve, conducting research and turning field data into insights consists of two main aspects:

  • Synthesis – turning field data into insights
  • Ideation – turning insights into solutions

I’ll be running a half-day version of this workshop at EPIC later this summer as well a shorter version to be held in an East Coast city late fall (TBA).


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