The Life Cycle of a Wash Rag

My friend and colleague Ann Kauth was featured on WBEZ Chicago Public Radio last year, in a story about in-home ethnography. The series has just won a Peabody award.

Ann Kauth: The Life Cycle of a Wash Rag, and Other Wonders

Ann Kauth works in marketing, more or less. She’s a social scientist who interviews and observes people in their own homes in order to understand not only what kind of products potential consumers use at home, but also how, where, and why they use them. In watching people execute the mundane routines of their private lives, Ann learns about the remarkable lives ordinary people experience in the most intimate of places: their homes.


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