Monster fiercely protects its name
The maker of cables and other electronics accessories has filed lawsuits and trademark infringement claims against dozens of companies for using ‘monster” in names, products or services. The TV series ‘Monster Garage” and the Monster Seats above Fenway Park’s left field wall have been targeted in what Monster Cable officials say is an aggressive legal strategy to protect the firm’s good name. Monster Cable legal counsel David Tognotti said it has registered more than 50 trademarks covering a wide range of products, including furniture, food and clothing. Tognotti is preparing for a trial against the Discovery Channel over the popular TV series ‘Monster Garage,” which he claims uses images of ‘provocative women” and an iron cross logo that could tarnish Monster Cable’s image.