Here’s an ad for LG mobile phones that I pulled out of a recent issue of SPIN magazine. It’s sort of odd/interesting to see the rhetoric of design and marketing used to create content for advertising. I’m referring to the need to create personas that represent some aspect of the user category that can be designed for, or marketed to. And sometimes the distinction between designing for and marketing to is blurred through the use of personas. And sometimes the personas represent an aspirational statement of the manufacturer -who they’d like their customers to be, or what they would like their products to be used for. Whether or not the products actually achieve that doesn’t seem to matter, as long as there’s a catchy phrase to represent in the simplest terms possible some key attributes.
Maybe I’m being too harsh on this approach and on LG-specifically. I have no idea if an ad creative repurposed actual content or just picked up on the approach because it reads well and maybe moves product. It’s always interesting to see one form of internal company behavior make its way into advertising, though.