Dreyer’s is going to jam as many attributes into one packaging label as possible. If your mouth gets tired while saying it, you may have a design and branding problem.

Dreyer’s
Slow Churned
(Rich & Creamy)
Light
Vanilla

And the one at the link above (the image was too small to post here) also includes
New!
Vanilla Bean (with Real Bean Specks)

Meh. I’m exhausted. Too many subcategories of features and benefits and attributes and brand. Why is this so hard?

I didn’t know about this, but according this story, this slow-churning technology (with no props to John Hiatt, I guess) makes lower fat ice cream taste like it’s full-fat. Hmm.