E-books outsell hardovers

What’s there to say but, “it’s happened?” At Amazon, e-books are outselling hardover books.

Amazon hit a symbolic milestone last holiday season, when for one day its sales of e-books exceeded the number of dead-tree books it had sold.

Now the company has hit a more significant milestone, selling 143 e-books for every 100 hardcover books sold over the course of the second quarter. The rate is accelerating: For the past month, Amazon sold 180 e-books for every 100 hardcovers, and it sold three times as many e-books in the first six months of this year as it did in the first half of 2009. [via Wired]

Ironically, I just went to the Burlingame library and got myself a new library card. I loved libraries as a kid, and still do. The Kindle doesn’t have a place around it – it’s almost purely about content. But reading is so much more than the imbibing of content (see our Reading Ahead research for more about this).

Amazon’s customer reviews start to bring in some of the social aspect of reading, and it will be interesting to see whether the company goes further into the total reading experience, or remains primarily a provider of content and devices.


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