Woods+ [Ftrain.com]. – Absurdist reaction to Google+. I love how slightly changing names/words and bluntly feeding back common behavior on social networks conjures such a sinister vision of the social landscape, while at the same time belittling the battle. It’s bringing on flashes of A Clockwork Orange.

I know it’s confusing. But this is their competitor to Facebook basically. Except you can list your friends. That’s the circles. But it’s easier to remember if you call them holes. Like I could have a friend hole and an acquaintance hole and a K-hole. And they give you a list of friends and you stuff them in the hole, like Silence of the Lambs, except you are sending them images and text messages and hanging out with them on video chats…Anyway, the new thing from the Gootch makes it really easy to sort people into the holes, which is good, because this lets you divide people into clusters and lie to each group in different ways, which makes it easier to preserve the fictions that make up our polite racist society. And it looks pretty sweet and works well so far, which probably means that there will be a huge battle-in-earnest between the Gootch and the Books, between Circles and Friends.