ChittahChattah Quickies

Kenny Powers Takes Over K-Swiss [Fox 9] – A hilariously audacious video, by shoe-purveyor K-Swiss, depicting a fictional reality where their company is now run by Kenny Powers, comedic douchebag athlete from HBO’s “Eastbound and Down.” In brainstorming sessions we encourage our participants to come up with bad ideas as a way to feed the creative flow. Here K-Swiss reveals all their bad ideas – more bad ideas than you thought possible, not through a leak of a secret company PowerPoint but in a deliberate marketing campaign. This is some ballsy corporate culture. I don’t care what kind of edgy ad agency put this together, a lot of people at K-Swiss signed off on it and they’ve got to have enormous confidence to be able to toy with the image of the company so aggressively. I don’t know a lot about any K-Swiss precursors (so let me know in the comments!) but I’m suitably impressed with this. It’s very funny, very NSFW, very confident, and actually seems very authentic (i.e., the pitch is pretty low-key and doesn’t get in the way of the funny). It begs the question for all of us, “How willing would you be to pretend to poop all over your brand, in service of your brand?”

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