ChittahChattah Quickies

  • [from steve_portigal] Short Cuts [London Review of Books] – [The application of number-crunching style analytics to cracking a cultural code.] Spies aren’t known for their cultural sensitivity. So it was a surprise when news broke last month that IARPA, a US government agency that funds ‘high-risk/high-payoff research’ into areas of interest to the ‘intelligence community’, had put out a call for contributions to its Metaphor Program, a five-year project to discover what a foreign culture’s metaphors can reveal about its beliefs…The teams that get funded will collect large amounts of text in four languages, representing four cultures: Iranian Farsi, Mexican Spanish, Russian Russian and American English. With the help of heavy-duty computer analysis, they will spend the first couple of years identifying conceptual metaphors in each language and listing them in a ‘metaphor repository’ along with their associated ‘affect’,


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