ChittahChattah Quickies

  • [from steve_portigal] Marvel faces mighty foe: publishing world uncertainty [New York Times] – ['Prototyping with comics' usually refers to a UX method on smaller scale, but as Marvel grapples with its own massive scope in both comics and film, they have natively derived an analogous method, or at least mindset] Though Marvel’s publishing side does not directly control the content of Marvel films, Kevin Feige, the president of production at Marvel Studios, said the storytelling in the comics had a strong influence on the movies “because it’s a hell of a lot less expensive to take a chance in a comic than it is take a chance in a movie.” Repeating a phrase he said he had heard from Quesada, he added, “It’s the cheapest R&D there is, but the best R&D there is.”


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