ChittahChattah Quickies

  • [from julienorvaisas] The Super Bowl of Social Media? Maybe Next Year [Advertising Age – DigitalNext] – [It is a bit shocking that innovative thinking in marketing has not yet leveraged – or even experimented with – the promise of social media on the big stage.] There was not one spot that actually asked us to do anything. Or suggested that we do something. These ads could have all run before the internet was even invented. Nothing acknowledged that we had any other connections at our disposal other than the one between us and our televisions. We were expected to visit the brands' websites because we found those brands and their commercials interesting. The irony is that those brands will look to social media to gauge their audiences' reaction. They'll count views on YouTube. They'll ask their interns about what Twitter had to say. Their PR firms will be watching the Google Alerts roll in. But none of them will reap the benefit of actually building a meaningful connection… Coca-Cola could have actually helped some real people make some real people happy.


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