ChittahChattah Quickies

  • [from julienorvaisas] A Badge That Tells Consumers, ‘Trust This App’ [] – [Privacy concerns on the web have spawned a certification system. Does this really address the problem, curb the practice, or provide enough assurance/information to consumers? Or is it really more just a band-aid for providers to feel like they're doing enough to address mounting consumer concerns?] The certification process is a little bit different for mobile sites, said Chris Babel, chief executive of TRUSTe. People are worried about sites and apps using information that identifies them, like name, address and birth date. They also worry about geolocation services, whether Web companies can track where they are and whether they share that information with others, he said. And because many apps pull information from the phone, like calendar entries, people do not know exactly what information apps can access. “When it’s sitting on your mobile device, which has your contacts and calendar, what is it accessing? What’s it doing?” Mr. Babel said he hears customers ask.


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