ChittahChattah Quickies

  • Book Two (started in 2006) – As digital technologies become ever more prevalent, we believe it is inevitable that the primacy of the physical book will fade, and the art forms traditionally associated with it will be radically altered also. But in what ways will the stories that we tell be affected by the ways in which we recieve them, and what new forms will arise? We don’t have the answer, but we’re looking forward to finding out.
  • A company’s sense of identity – who we are – nice parallel to my recent article on organizational empathy – Apple dropped the word “computer” from its name in January 2007, soon after it introduced the iPhone. Likewise, Fuji Photo Film shortened its name to Fujifilm in 2006, when sales of its photography products slipped to less than one-third of total revenue.

    These moves symbolize fundamental shifts in how these companies see themselves and how others perceive them. In short, they signify a change in identity.

    How a company responds to today’s tumultuous technological and competitive landscape depends greatly on how it defines itself or, in some cases, redefines itself.

    Questioning a company’s identity, whether or not it results in change, is something that every organization should do.


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