ChittahChattah Quickies

  • American Airlines' 'Nerd-bird' flights between San Jose, CA and Austin, TX to end – The flights of mostly electrical engineers, computer programmers and other tech-savvy passengers have been run by American Airlines daily since 1992. Because the recession has cut sharply into business and other travel, American has announced it will discontinue its twice-a-day nonstop flights between the two tech centers as of Aug. 25.
  • Derivative (or, if you prefer, rip-off) book titles that capitalize on other successful books – Ultimately, the best locutions are those that credit quotidian, trivial objects with earthshaking influence, like “Cod: A Biography of the Fish That Changed the World,” by Mark Kurlansky. The more obvious the significance of the subject, the less successful the title. After all, where’s the element of surprise or wit in “A Man Without Equal: Jesus, the Man Who Changed the World”?

    Some of the more unlikely candidates endowed with superhuman powers by authors include “Tea: The Drink That Changed the World,” “Mauve: How One Man Invented a Color That Changed the World,” “Banana: The Fate of the Fruit That Changed the World” and “Sugar: The Grass That Changed the World.”

    The tricky part is gauging just when the magic wears off. “Essentially it works until it doesn’t work,” Mr. Dolan said, “and you hope you’re on the right side of that line.”


About Steve