ChittahChattah Quickies
- Now consumers can get some of that reality-show style in their own homes – Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,” that will be promoted on the air and sold on Bravo’s Web site. The network will earn licensing fees or take a cut of sales. The line includes bags for $595 from the brand Kooba; designs created by contestants on the new series “The Fashion Show”; “Top Chef”-themed flower arrangements from Teleflora; “Top Chef” branded wines from Terlato Wines International; “Top Chef” knives from Master Cutlery; and online cooking classes conducted by “Top Chef” contestants.
Frances Berwick, executive vice president and general manager of Bravo Media, said that “the revenue from this is minuscule by comparison to what we think it’ll do for our brand. This is a fun way to satisfy what we’re hearing from our viewers: that they like our shows, that they like our taste,” Ms. Berwick said. “It’s about giving our viewers a greater immersion in the brand.”