Candy-coated history

The other day I saw some unfamiliar M&Ms packaging in a local drugstore.


The Retro Tube!

I wondered whether this was truly a reissue of an old packaging style or just a marketing ploy—a “remember a time that never was” kind of thing—and I asked an older woman in front of me whether she remembered M&Ms ever having come in that kind of package in the past. She said no, she didn’t.

But, some quick internet research reveals that, in fact, M&Ms really did come in a tube when they were first introduced as “a compact, durable food source for troops during World War II.” (Source:

Not only was this bit of history interesting to learn, but it led to my discovering this really cool interface on the Mars company’s M&M history page.

Related Posts:
Great food and packaging pictures
The New Yorker profiles Roald Dahl


About Steve