Blak is blak
Coca-Cola will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006.
The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.
A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.
Analysts have said one of the keys to the company’s future is capturing more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low- or no-calorie beverages.
I’m very cynical. Buy this as soon as you can find it, because it’ll become a collector’s item very quickly. Seems like Coke “innovates” new products a little too quickly, but can’t make them stick. Trying to extend the Coke brand seems like a force play that doesn’t have anything real behind it. It is COKE! You must LOVE it! You must DRINK it! Bleccgh.