Get our latest article, Interacting With Advertising


My latest interactions column, Interacting With Advertising has just been published.

There’s a famous saying (attributed to John Wanamaker, the retailing pioneer): “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” And while that’s still true, we propose this corollary: Half our encounters with advertising are dripping with evil; the trouble is, we don’t know which half.

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Related: Forced Engagement

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