Tastes of India in U.S. Wrappers
American fast food chains are all but reinventing themselves for India, hoping to escape being tarred as unhealthy and uncool, as they have been elsewhere. Fast food is growing rapidly in and around India’s major cities, and the two best-known American chains here, McDonald’s and Subway, are bidding to dominate the Indian market by tailoring their menus to local tastes. Their offerings here, liberally flavored with Indian spices, bear little resemblance to the American originals, and their networks are poised for rapid expansion in India despite the war in Iraq and the slump in the global economy.


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