This post-Spurlock ad intrigued me. A sick amount of food/calories/fat, but suggested as an occasional indulgence, with a pointer to their other products for regular consumption (everyday? Yikes). Giving permission to indulge, and somehow if you don’t eat this gross beef explosion daily, then it’s okay to eat their other burgers daily? And toss in an macho appeal (as if finishing this burger is some kind of impossible accomplishment) and you’ve got a timely story that takes on the obesity/SuperSizeMe meme and deftly turns it around.

Do a Classic Triple from Wendy’s: We don’t recommend you eat this all the time, unless you’re an offensive lineman or a Kodiak bear. For everyday use, try the Classic Single or Double. But since you probably won’t climb Everest, it’s nice to tell your friends you’ve had the Triple. It’s prepared fresh, the way a hamburger should be. Do a Wendy’s Classic Triple and do what tastes right.