Video from UX Lisbon: Discover and act on insights about people
The lovely folks at UXLx have just posted the video from my talk earlier this year, Discover and act on insights about people.
Some of the most effective ways of understanding what customers want or need – going out and talking to them – are surprisingly indirect. Insights produced by these methods impact two facets of innovation: first as information that informs the development of new products and services, and second as catalysts for internal change. Steve discusses methods for exploring both solutions and needs and explores how an understanding of culture (yours and your customers) can drive design and innovation.
If you don’t see the video embedded above, you can view it here