- [from steve_portigal] A big admission ahead of bigger mission for Batman [AP] – [While the reporting here is primarily about Bruce Wayne revealing his secret identity as Batman, more interesting is the fictional franchising/crowdsourcing approach. The creators of the Batman product are talking about the brand within the story of Batman, but in fact by incorporating real-life businesses themes, they are refreshing the actual Batman brand within our world. Layered!] The confession..is part of a detailed effort that puts into motion a plan for Batman Incorporated, a global network of Batmen from China to Argentina to fight crime worldwide…In doing so, Wayne is free to take his crime fighting international by building what Morrison calls a "global, international army of Batmen. Batman in China, Batman in Japan, Batman in Russia. Expanding the Batman brand to areas where he really hasn't been before."
ChittahChattah Quickies November 3rd, 2010