We were here last week, working hard on exactly the same things we were working hard on the week before, so while we could have simply done a copy-paste-post, we took a week off from This-Week-@ing. But it’s Monday again and we’re back, baby!
We’re editing (and more to the point – rendering) video, getting our decks in a row, all to wrap up an in-depth and exciting study. We’ll be following up this week’s presentation with a creative workshop as well
Party time! Excellent! I’ll be checking out the book launch party for Mike Monteiro’s Design Is a Job
I’m sitting on a pile of helpful, challenging, provocative, and encouraging notes from reviewers who are helping me with my book; it’s time to start editing and rewriting!
Conference proposals to go out, acceptance (or not) for other conference proposals to come back, article outline to be shopped around, article copy to be crafted
Whew! Our wonderful judges have sifted through the 56 entries! We heard from a number of judges how impressed they were overall with the quality of the entries and the creativity and passion that the group overall had to offer. Of course, this makes the selection process a difficult one. We’ve thought to ourselves “Well, what if we could take them ALL!!!” but of course, we can’t. We managed to find four wonderful and inspiring entries among all the bounty of goodness we received from around the world. Our winners are (in no particular order)
Diksha Grover – National Institute of Design, India
Siri Johansson – Umeå Institute of Design, Sweden
Jaime Krakowiak – Austin Center for Design, USA
Priscilla Mok – Carnegie Mellon University, USA
Here are each of their videos
The Future of News, a film by Diksha Grover
Diksha
Siri
Jaime
Priscilla Thanks to our judges for their wonderful work and for all the entrants who contributed such a great set of videos. Our winners will now be working between now and Dublin where we’ll have a two-day masterclass and design activity before the conference. We are now exceptionally enthusiastic about the upcoming experience in Dublin.
The video for my PARC Forum presentation Ethnography as a Cultural Practice has been posted. Unfortunately we can’t embed it here, but please check it out here.
[from steve_portigal] Scion presents Ed Emberley & Friends – [We had these books around the house as kids and they gave me a sense of UI design meets art before I knew anything about either topic. Nice to see the work has resonance so many years later] Ed Emberley's legendary drawing books inspired a generation of kids to become artists. In this show, Ed Emberley displays his original 1970's mockups alongside five grown-up artists who were influenced by him. Curated by Caleb Neelon, the artists include Raul Gonzalez, Seonna Hong, Matt Leines, Christopher Kline and Saelee Oh. For "Ed Emberley & Friends," each artist will create a six-foot-by-six-foot wood panel that is a mash-up of their own style and that of Ed Emberley's instructional drawing books. The tribute paintings will be exhibited alongside examples of each artist's individual work. After the show, each of the large painted panels will be donated for long-term display in children's hospitals around the United States.
[from steve_portigal] wanted: cultural change agencies [Influxinsights] – [Ed Cotton is perceptive as usual. My quibble – there's an opportunity for this type of agency but I don't know there's a market for it. Isn't selling services that don't look like other types of services you've bought before is its own challenge. Meanwhile most consultants I talk to, from insights, to brand, to interactive, to improv training, are all selling "culture change" as a second order effect. IDEO has productized it, of course. So maybe we're already selling this, just not in the way Ed sees it could happen] There's a market for a new type of agency- a cultural change agency. It's a new type of company that helps you work out who you are and doesn't walk away, it stays with you; it helps, it motivates, it inspires and it brings the moving parts of the organization together. Think of this new entity as a entirely new type of agency; one that inspires companies to change and get the best out of themselves by working from the inside out.
[from steve_portigal] Report: EPA kills Chevy Volt’s 230 mpg rating [Autoblog Green] – [Thorny problem about how to give an actual rating of a car's performance when that rating is based on gasoline consumption and the car in question doesn't (really) use gasoline! The whole frame of reference for assessing the comparative economical/ecological performance of a breakthrough product is based on a slightly obsoleting technology. Craziness ensues!]
[from steve_portigal] How the Old Spice Videos Are Being Made [ReadWriteWeb] – A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. Those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down. Old Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. The group seeded various social networks with an invitation to ask questions of Mustafa's character. Then all the responses were tracked and users who contributed interesting questions and/or were high-profile people on social networks are being responded to directly and by name in short, funny YouTube videos.
[from steve_portigal] Who’s Mailing What – [A very specific form of "competitive intelligence"] Every month the Who's Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in nearly 200 categories — consumer, business, fundraising, catalogs, and much more — forwarded to us from a network of correspondents around the country. Why? Because the best way to create successful direct mail is to study other company's mail to see which campaign and techniques show up again and again. If you're tracking a particular area of direct mail — you can go right to that category, see what we've received and discover: Who's mailing what, the offers, the control, the complexity of the mailing, whether there was 4-color work, sophisticated computer work, a poly envelope, a self-mailing format.
We were intrigued to see that Netflix is soliciting customer feedback about a new product concept. It’s great to see them incorporating users into the development process, but we figure if they are going to be asking these sorts of questions, they might want to take the next logical step. Check out our re-enactment:
Segmenting the Hendrix fan [NYTimes.com] – “We believe that there is a Jimi Hendrix fan out there at 99 cents and at $9 and at $20 — all the way across the spectrum,” Mr. Block said. “We want to make each fan an appropriate offering. Is the complete Jimi Hendrix on vinyl something every music fan would want? Absolutely not. Would there be a market for it? Absolutely.”
Jerry Seinfeld on ideas [NYTimes.com] – Whatever happens to “The Marriage Ref,” Mr. Seinfeld said that he was out of ideas now. “Ideas are a terrible obligation,” he said. “Who needs something else to take care of? I have kids. I’d rather nurture them than another idea.”
The Disposable Film Festival – In recent years a new kind of film has emerged: The Disposable Film. It has been made possible by new media (webcams, point and shoot digital cameras, cell phones, screen capture software, and one time use digital video cameras) and the rise of online distribution (YouTube, Google, MySpace, etc.). These films are often made quickly, casually, and sometimes even unintentionally. Everyone has become a Disposable Filmmaker: directors of Saturday night cell phone videos, actors under the eyes of security cameras, and narrators before their webcams. Let's face it – we live in an age of disposable film. Now it's time to do something creative with it.
How to Kill Innovation: Keep Asking Questions – Scott Anthony [Harvard Business Review] – Resource-rich companies have the "luxury" of researching and researching problems. That can be a huge benefit in known markets where precision matters. But it can be a huge deficit in unknown markets where precision is impossible and attempts to create it through analysis are quixotic. Entrepreneurs don't have the luxury of asking "What about…" questions, and in disruptive circumstances that works in their favor.
So what's the alternative? Substitute early action for never-ending analysis. Figure out the quickest, cheapest way to do something market-facing to start the iterative process that so frequently typifies innovation. Be prepared to make quick decisions, but have the driver of the decision be in-market data, not conceptual analysis. In other words, go small and learn. Pitch (or even sell) your idea to colleagues. Open up a kiosk in a shopping mall for a week. Create a quick-and-dirty website describing your idea. Be prepared to make quick decisions.
Glamtini Events: Where Girls of All Ages GLAM IT UP – Party packages include hair, makeup, nails, dress-up accessories to glam it up, and a 15-minute photo shoot. Check out the "party photos" and the video at http://blip.tv/file/1714995/>
Steve Portigal Ties His Shoes, Debates Loafers vs. Runners [Best Knot Ever] – A project, started at Interaction|10 in Savannah, to compile (and sort and annotate?) different modes of shoelace tying, based on the creators' observation that everyone does it differently but everyone thinks they do it like everyone else!
The Book Cover Archive – An archive of book cover designs and designers, for the purpose of appreciation and categorization
Avatar Makeup Tutorial [YouTube] – Line extensions and spin-off products come from the people that use your product. Here, a "customer" of Avatar makes a new "product" – an instructional video telling other "customers" of Avatar how they can (literally or vicariously) extend their consumption experience beyond the film itself. It's a lot more relevant than a Burger King (say) value meal, it hews to a compelling aspect of the film itself.
Bonnier Mag+ Prototype for a digital magazine – The scenario/prototyping in this video is one of the most awesome things I've ever seen, done by Bonnier and BERG. It's very gentle, and very rich.
The Kindle 3 – Probably not new, but new to me. "I can't hear you, I'm reading!" The next obvious step in the evolution of digital reading. Pretty funny!
Drowning in Data in Kathmandu – Exchange between me and Dave Robertson about how to process the overwhelming amount of experiential and visual stimulation that comes from spending time someplace very foreign.
He developed the first academic department devoted to studying what he called the "people's culture" at Bowling Green in 1973.
"Culture is everything from the food we've always eaten to the clothes we've always worn," he said in a 2003 interview.
Disney offers refunds for Baby Einstein DVDs – Canadian and U.S. parents who feel duped by claims that Baby Einstein videos were brain boosters for their infants and toddlers can now get a refund for old merchandise from the Walt Disney Company.
The company agreed after a lengthy campaign by a coalition of educators and parents, who complained Disney's marketing materials implied their videos for babies under 2 years of age were beneficial for cognitive development.
The move to compensate some customers comes after Disney's Baby Einstein stopped using some claims following a complaint lodged with the U.S. Federal Trade Commission by the Campaign for a Commercial-Free Childhood.
The group alleged deceptive marketing.
"Disney took the word 'educational' off of its website and its marketing, but we felt that parents deserved more," child psychologist Susan Linn, co-founder of the organization, said yesterday.
Inside User Research at YouTube – "One of the most important findings has to do with the difference between the large group of users who are on YouTube simply to watch videos and a smaller, but very important, group of more engaged users — often uploaders." [This is such a "real" user research finding; to those of us on the outside it just drips "duhhh" but of course the discovery of the depth of this truth was probably a significant a-ha moment for the team and more importantly, their internal clients, who may have had this as a notion but hadn't really taken on how to build that insight into the design. Now it's a marching order inside the organization!]
Books, Printing, and Self-Publishing » Lone Gunman – In an age of increasing digitization, objects become more valuable. And that value is the reason print media will not die, even if it does shrink. My prediction for print media, therefore, is two-fold: you will see small run, local editions of hardbound books and quick, cheap paperbacks. Couple this with our new attitudes on the democratization of content online and you are going to find quite a number of people self-publishing books. In fact, there are number of folks doing interesting things already:
Hybrid Books Add Video and Web Features to Reading – In the age of the iPhone, Kindle and YouTube, the notion of the book is becoming increasingly elastic as publishers mash together text, video and Web features in a scramble to keep readers interested in an archaic form of entertainment.
Simon & Schuster is working with a multimedia partner to release four “vooks,” which intersperse videos throughout electronic text that can be read and viewed online or on an iPhone or iPod Touch.
Anthony E. Zuiker, creator of the television series “CSI,” released “Level 26: Dark Origins,” a novel published on paper, as an e-book and in an audio version in which readers are invited to log on to a Web site to watch brief videos that flesh out the plot.
Some publishers say this kind of multimedia hybrid is necessary to lure modern readers who crave something different. But reading experts question whether fiddling with the parameters of books ultimately degrades the act of reading.
New York Art Book Fair Bustles at P.S. 1 Arts Center in Queens – If you harbor even a speck of doubt about the continuing viability of hold-in-your-hand-and-turn-the-pages print publications, check out the New York Art Book Fair this weekend. You’ll find thousands of new books — smart, weird, engrossing, beautiful — that will never be Kindle-compatible. They’ll make you feel good.
All This ChittahChattah is the Portigal blog, bringing you observations of daily life, disdainful snark over bad design, updates on my activities, and info about user research since 2001.
