• Don Norman on Ethnography and Innovation – Some great commentary on Norman's piece (discussed here as well) including the very exciting revelation that Edison did something very much like ethnography!
• General Motors – The Lab – It’s a pilot program for GM, an interactive design research community in the making. Here you can get to know the designers, check out some of their projects, and help them get to know you. Like a consumer feedback event without the one-way glass.

  We work on ideas that will influence our future vehicles. We want to share our ideas, inventions and pre-production vehicle designs. We want to build the right cars and trucks for your future. We want your opinion.

• Iceberg Digital Book Reader for the iPhone – Digital books as content, as hardware, as a platform, as an OS, as an app? Interesting to see a range of approaches appearing. Iceberg use the iTunes store to sell the books, which seems like a brilliant strategy, leveraging a storefront/distribution platform that already exists.
• Steal These Books – From Wikipedia page about book theft, a set of articles that describe what books get stolen from bookstores (independent, chain, and campus) and libraries.
• Archaeology’s Hoaxes, Fakes, and Strange Sites – A large set of links to articles about fake archeological-type stuff (discoveries, artifacts, and the like). How and why.

• Amazon adds over 18,000 free public domain titles to Kindle Store – "It would have been nice if Amazon had thought of this tactic before launching the Kindle. But the rapid growth of the public domain library in the Kindle store is more likely a response to the fact that Sony eBook readers can access Google's massive collection of scanned public domain works. So while Amazon's 18,000 public domain downloads are a good start, Google has over half a million titles, which means Amazon still has some catching up to do."
• Phil Patton asks about Google’s book scanning process – Nowhere in Google’s FAQs or anywhere else is there a clear answer to the question of how books are physically scanned. Whether the books are disassembled in the process of scanning. What measures are taken to avert damage to scanned books, especially to older, more fragile ones with dry bindings and acidic paper. What sort of action readers or authors can take if they encounter errors in the scanning, dating or classification.
• One Hour Design Challenge: The Future of Digital Reading — School of Visual Arts — MFA in Interaction Design – Interaction Design students teamed up to participate in the One Hour Design Challenge: The Future of Digital Reading for Jason Santa Maria’s Communicating Design Class.

I just started reading Guerrilla Marketing and was bemused by the list of associated books.

It’s way too small to read here, but click the picture to see it larger.