Posts tagged “theater”

ChittahChattah Quickies

  • [from steve_portigal] On the Road – Complaints of Poor Attitude in Airport Body Scans [NYTimes.com] – [Why does a change in process and design generate such a dramatic change in behavior?] By far, most readers wrote to complain about screeners who were rude. Helaine Fendelman said she felt as if she were in a cage as a screener “yelled at me about why I wasn’t paying attention to those who had proceeded me” through the machine. Elizabeth Wiley wrote of the “generally bullying air of the experience.” Melissa Hickey said a screener “barked orders at me as if I were a common criminal.” Bob Michelet agreed with my view that being ordered around was a “boot camp-like experience,” as he put it. Mary P. Koss said she didn’t like being “yelled at” after a screener decided her fingers were not forming a triangle as instructed while she held her hands over her head. “When I exited the machine, I was yelled at again to stand in place,” she said.
  • [from steve_portigal] Starbucks "Olive Way" test store aggregates Starbucks concepts [The Associated Press] – [While I applaud Starbucks for focusing on the quality of their core product – the coffee – I'm not sure that their secondary product – the experience- will benefit from closeness to the baristas. They need to makeover the staff brand before customers will seek them out] What succeeds at Olive Way will most likely be spread to other Starbucks stores around the country. With muted, earthy colors, an indoor-outdoor fireplace, cushy chairs, and a menu with wine from the Pacific Northwest's vineyards and beer from local craft brewers, this 2,500-square-foot shop in the Capitol Hill neighborhood will reopen in the fall with espresso machines in the middle. The machines at Olive Way will be part of what executives call a coffee theater. Counters will be narrower — a slim as a foot in some places — to bring customers closer to baristas; the machines will brew one cup at a time to extract deeper flavor from beans. The store will be the chain's only location that sells beer and wine in the U.S
  • [from steve_portigal] Introducing New Core77 Columnist Steve Portigal! [Core77] – [I'll be writing something monthly for our friends at Core77]

ChittahChattah Quickies

  • [from julienorvaisas] New Artisanal Pencil-Sharpening Project [Details Magazine] – [It looks like the artisanal food and craft movement may be fading in cultural relevance if it's subject to this level of brutal skewering.] "What better to complement your collection of limited-edition notebooks, small-batch liquors, and locally sourced honey than a pencil sharpened by a true artisan? David Rees, author of the comic book series Get Your War On and My New Fighting Technique is Unstoppable, discovered his passion for sharpening pencils while working for the U.S. Census Bureau. Now he's parlaying his old-school skills into a mail-order artisanal pencil-sharpening business."
  • [from steve_portigal] An App for ‘Despicable Me,’ to Use at the Theater [NYTimes.com] – [Is there a difference between multimedia enhancement and advertising-supported distraction?] Best Buy Movie Mode is being released in connection with “Despicable Me,” an animated 3-D movie in which an aspiring supervillain named Gru inherits three little girls. The marquee feature of the app is called the Minionator, which translates the gibberish of Gru’s little yellow henchmen called Minions. In theaters, the Minionator will work only during the closing credits, but on Blu-ray disc throughout the movie. “It is disturbing to have people doing things that take people out of the movie,” said Patrick Corcoran, director of media and research for the National Association of Theater Owners. Many theaters warn patrons to turn off their phones. Movie Mode tries to appease those who dislike distractions. The app automatically turns off a phone’s ringer and dims the screen to discourage texting. It does not disable the phone. It will still vibrate.
  • [from steve_portigal] Black Taxis offer tours of Belfast [SF Chronicle] – The Black Taxis of Belfast grew out the height of the Troubles. City buses were subject to bomb and sniper attacks as they passed through the strife-torn neighborhoods. Safe passage had to be arranged via taxi, and the taxi drivers could only operate within, never across, each neighborhood's boundaries, The ads for Black Taxi tours promise a neutral historical narrative. That's a tall order, as many drivers have a genuine history on one side of the conflict or the other. Some lost family members. Everyone lost friends. Still, the mere fact that the murals are now a tourist attraction, rather than a touchstone for violence, may signify that peace has actually arrived in Belfast. "We debated whether to encourage this trend or to downplay it," said Bernard McMullan, a representative of Tourism Ireland, of the popularity of the Black Taxi tours. "But in the end, we decided that it was an important part of our history. There's no point in denying it. Besides, it's interesting."
  • [from steve_portigal] Nissan adds noises to Leaf electric vehicle as safety precaution [WaPo] – [The design challenge of creating new, yet familiar feedback cues] After exploring 100 sounds that ranged from chimes to motorlike to futuristic, the company settled on a soft whine that fluctuates in intensity with the car's speed. When backing up, the car makes a clanging sound. Nissan says it worked with advocates for the blind, a Hollywood sound-design company and acoustic psychologists in creating its system of audible alerts. Nissan's sound system is the first created by a major manufacturer. The company says it is controlled by a computer and synthesizer in the dash panel. The sounds are delivered through a speaker in the engine compartment. A switch inside the vehicle can turn off the sounds temporarily, but the system automatically resets to "on" at the next ignition cycle. At speeds greater than 20 mph, any car, electric or not, makes significant noise because of the tires slapping on the pavement, engineers say. The noises for the Nissan operate only at the lower speeds.

ChittahChattah Quickies

  • DEVO – Focus Group Testing the Future [YouTube] – Filled with brilliantly sarcastic soundbites, this is definitely pushing on post-modernism/post-irony. DEVO doing focus group testing (or so they say) on every aspect of their 2010 offering (brand, logotype, instrumentation, clothing). Interesting also to see how this appears in the press with varying amounts of the irony removed.
  • Theater Preshow Announcements Take Aim at Cellphones [NYTimes.com] – In a production of “Our Town” the director, David Cromer, who played the Stage Manager, took a minimal approach because he wanted to stay true to Thornton Wilder’s desire to forgo conventional theatrics. “In that show we had this issue, which is that there was to be no theater technology. The whole act of my entrance was that you were supposed to think it was someone from the theater,” Mr. Cromer explained. “We didn’t want the Stage Manager to come out and say, ‘Please turn your cellphones off,’ because that would be rewriting Wilder.” Instead Mr. Cromer simply held up a cellphone upon entering at the beginning of each act and then turned it off and put it away, casually showing the audience what to do without talking about it. “The first time I was watching another actor take over in the show as the Stage Manager,” Mr. Cromer said, “he came out, held his cellphone in the air, and the woman next to me said, ‘Oh, someone lost their cellphone.’ ”

ChittahChattah Quickies

  • NEA Highlights from 2008 Survey of Public Participation In The "Arts" – There are persistent patterns of decline in participation for most art forms such as classical music, jazz, opera, ballet, musical theater, dramatic plays, art museums and craft/visual arts festivals [Seems a rather limited/traditional definition of "art" – no popular music? no stand up comedy?]. Fewer adults are creating and performing art. Weaving and sewing remain popular as crafts, but the percentage of adults who do those activities has declined by 12 points. Only the share of adults doing photography has increased – from 12 percent in 1992 to 15 percent in 2008. Aging audiences are a long-term trend. Performing arts attendees are increasingly older than the average U.S. adult (45). The aging of the baby boom generation does not appear to account for the overall increase in age. Educated Americans are participating less than before, and educated audiences are the most likely to attend or participate in the arts

All This Machinery Marketing Modern Media

Tons of great stuff in this Tad Friend New Yorker article about the marketing of movies. The codification of the marketing process revealed in the article provides a bit of insight about how we discover and experience this particular class of product.

The business began to change in 1973, when “Billy Jack,” about a rebellious ex-Green Beret, was reissued by its writer and star, Tom Laughlin, after a Warner Bros. release fizzled. Laughlin’s company, Taylor-Laughlin Distribution, saturated the airwaves with television spots aimed at twelve different demographics-“carefully calculated overkill,” as one Taylor-Laughlin executive put it.

and

“Jaws” opened “wide” in 1975, on four hundred and nine screens, at the time a large number; big studio films now open everywhere on more than four thousand. And if you’re in that many theatres you need huge audiences as soon as a film opens-so you need a movie that sells itself.

and

Marketing considerations shape not only the kind of films studios make but who’s in them-gone are lavish adult dramas with no stars, like the 1982 “Gandhi.” Such considerations account for a big role being written for Shia LaBeouf in the most recent “Indiana Jones” (to attract youthful viewers as well as Harrison Ford’s aging fans). They also account for the virtual absence from the screen of children between the ages of newborn (when they appear briefly, to puke on the star for the trailer) and that of the Macauley Culkin character in “Home Alone.” Why have a four-year-old character, when one who is ten will prompt ten-year-olds to find him “relatable,” and four-to-nine-year-olds to look up to him?

and

An unexpected corollary of the modern marketing-and-distribution model is that films no longer have time to find their audience; that audience has to be identified and solicited well in advance. Marketers segment the audience in a variety of ways, but the most common form of partition is the four quadrants: men under twenty-five; older men; women under twenty-five; older women. A studio rarely makes a film that it doesn’t expect will succeed with at least two quadrants, and a film’s budget is usually directly related to the number of quadrants it is anticipated to reach. The most expensive tent-pole movies, such as the “Pirates of the Caribbean” franchise, are aimed at all four quadrants.

The collective wisdom is that young males like explosions, blood, cars flying through the air, pratfalls, poop jokes, “you’re so gay” banter, and sex-but not romance. Young women like friendship, pop music, fashion, sarcasm, sensitive boys who think with their hearts, and romance-but not sex (though they like to hear the naughty girl telling her friends about it). They go to horror films as much as young men, but they hate gore; you lure them by having the ingénue take her time walking down the dark hall.

Older women like feel-good films and Nicholas Sparks-style weepies: they are the core audience for stories of doomed love and triumphs of the human spirit. They enjoy seeing an older woman having her pick of men; they hate seeing a child in danger. Particularly once they reach thirty, these women are the most “review-sensitive”: a chorus of critical praise for a movie aimed at older women can increase the opening weekend’s gross by five million dollars. In other words, older women are discriminating, which is why so few films are made for them.

Older men like darker films, classic genres such as Westerns and war movies, men protecting their homes, and men behaving like idiots. Older men are easy to please, particularly if a film stars Clint Eastwood and is about guys just like them, but they’re hard to motivate.

and finally

If the poster shows a poster child, the movie is for kids. Posters are intended to tell you the film’s genre at a glance, then make you look more closely. Horror posters, for instance, have dark backgrounds; comedies have white backgrounds with the title and copy line in red. Because stars are supposed to open the film, and because they have contractual approval of how they appear on the poster, the final image is often a so-called “big head” or “floating head” of the star.

Research screening

I was bemused to see that Feast of Love opened last weekend. Our last time at the movies was when The Simpsons Movie opened, and I participated in some intercept-market research at the theater.

Part of the lobby had been given over to these groovy looking kiosks, with a couple of guys in attendance, asking people who passed by if they would like to give their opinion about an upcoming movie. My age and gender qualified me to participate (woo hoo) and I went with one dude over to a kiosk. I was shown a couple of clips and responded to various questions, but the weirdness of it was that the test was designed have some screens operated by me, and some screens visible only to the interviewer. But they didn’t do it that way. So for various pieces where I was to click within multiple choices, the interviewer, who knew the testing software rather well, just whipped through the keypresses, bam->redraw, bam->redraw, quickly asking me the minimum to move to the next one. Okay, so he took care of it for me. But then this screen we were both looking at would display testing instructions such as ASK PARTICIPANT FOR OPINION OF BENEFIT OF DATE MOVIES. PROBE ON RELATIONSHIP, TIMING, COST. And of course, he wouldn’t even come close, he’d get the one line answer from me, and then he’d type in the quickest condensation of my answer: stay home.

After a minute or so, it became more about the two of us cooperating to use the software to get through test. I realized that my opinion didn’t matter; it’s hard to feel represented in a forced-choice discussion, and it’s unlikely one would continue to provide color when all that gets captured is minimal facts. Further, by exposing the instructions to me, his shortcuts became clear, and I ended up slightly co-opted into the testing process, giving up any sense of really delivering the full truth to this interviewer.

When we see “market research” number published to support some business decision, let’s keep in mind how poorly that data may have been collected (from the concept of how to collect that data, to the implementation of a data collection environment, to the staffing and execution of the data gathering). How reliable could any of this possibly be?

The Kids in the Hall at the Steve Allen Theater

Oh to be in Los Angeles! The Kids in the Hall at the Steve Allen Theater

Not having performed together in four years, The Kids are back to rediscover their theatrical roots in three rare performances. As in the early years at The Rivoli, The Kids will come to the table Monday morning, work out new sketches and characters, then put up a show on Thursday, Friday and Saturday. It will be a unique opportunity for audiences to travel back in time to the day when The Kids in the Hall first discovered their gift for making strange things happen in normal places.

February 23, 24 & 25
8 p.m.
The Steve Allen Theater
4773 Hollywood Blvd.

Bitchy review of Rosie in Fiddler

Bitchy review of Rosie in Fiddler

Here are instructions for transforming yourself into a Jewish matriarch in provincial Russia in 1905, inspired by Rosie O’Donnell’s performance in “Fiddler on the Roof” at the Minskoff Theater. Feel free to try this at home.

1. Plant yourself on the floor as if you were an oak.
2. Puff out your chest.
3. Place the palm of your left hand on the back of your left hip.

And, voilÔø?!, you have instant Golde, the wife of Tevye, the philosopher-milkman in the musical adaptation of Sholom Aleichem’s stories of shtetl life in the twilight of imperial Russia. Just strike that commanding maternal pose and all other essential elements of character will soon arrive naturally. It might help if you prayed a little, too.

That would seem to be Ms. O’Donnell’s approach to a role previously played by Randy Graff and Andrea Martin in David Leveaux’s elegant but empty revival of this much-loved show by Joseph Stein, Jerry Bock and Sheldon Harnick. Alas, a pose and a prayer prove to be not quite enough to allow Ms. O’Donnell – the comedian, television personality, theatrical producer, sometime actress and confessional blogger – to make us believe that she is someone other than who she so famously is.

Her accent trots the globe, through countries real and imagined. It is variously Irish, Yiddish, Long Island-ish and, for big dramatic moments, crisp and round in the style of introduction-to-theater students. Her relationship with the notes and keys of a song is similarly fluid.

In the scene where Tevye (Harvey Fierstein) frightens his wife by describing an ominous dream, Ms. O’Donnell puts her hands to her pinchable cheeks and emanates a series of high-pitched o’s, bringing to mind a distressed dolphin. Whether center stage or on the sidelines, she can be relied upon to react with italicized gestures and facial expressions to what everyone else is saying.

Ms. O’Donnell, who has previously appeared on Broadway as a tough teenager in “Grease” and the Cat in the Hat in “Seussical,” executes all this with a cheerful confidence that is unfortunately not infectious. A stalwart promoter of Broadway when she was a television talk show host, Ms. O’Donnell does seem to be enjoying herself.

But as is usual with her stage performances, she suggests a jill-of-all-trades who thought she might as well try her hand at acting, too. The overall impression brings to mind what might happen if the lead in a high school production fell ill and the director turned to the most popular and reliable girl in the senior class (who is already the captain of the field hockey team, the debating society and the pep club) to fill in.

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