sign posts

Out and About: Steve in Toronto February 7th, 2013

I was in my old hometown of Toronto last week for Interaction13. Of course, I did spend some time wandering and (shivering and) taking pictures. The Flickr set is taking shape here but meanwhile some faves for you are below.
REAL PEOPLE ARE LIKE THIS!

Homeless memorial

What is dangerous?

Bash Back

Sushi Dry Cleaner

Evan Penny

Tree

Donuts

Steam Whistle

Gretzky

Cold

Guys

Power

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Curating Consumption January 10th, 2013

More observations and stuff that Beth and Steve have assembled over the past few weeks.

Can’t get there from here
sorry
This is such a fundamental usability issue I have to think there’s something wrong with my iPad or the Kindle app. Which operation is not supported? Buying this book. That’s right…click on that inviting little link down there that says “Buy Now” and get this error. Okay, this is Amazon taking a swipe at Apple (“Mo way you’re getting 30% of our revenue for something on the Kindle!”) But I’m not sure the average user will get that. They’ve helpfully provided another link for me: “What? That Buy Now link that should take you to iTunes to purchase this book doesn’t work? Goodness! Well, how about you See details for this book in the Kindle Store!” Nope – no mas. That operation isn’t currently supported either. So two lovely, juicy links tempting me to buy this book with no way to act [Conceptual sidenote: This would be an ideal design for many vices if they could tempt you but never give you the ability to follow through...the beer that can't be opened, or the hermetically sealed chocolate bar]. I imagine there’s a product team somewhere at Amazon scratching their heads wondering why sales aren’t tracking but see an astronomical number of clicks on their buy links.Hint: we users will keep clicking thinking we must be doing something wrong, thinking “surely both buy options aren’t dead ends”. When we realize that they are, we get frustrated and take our own stand, in this case simply not buying. /BT

Two is better than one?
soap
In nearly every bathroom I’ve been in (in the US at least) there are at least two soap dispensers – one in use and the other over to the side like yesterday’s newspaper. They’re in all shapes and sizes, usually one (like this one) is discreetly attached to the sink while the other is mounted proudly on the wall. I’m guessing it was aesthetics that sold the sleek little bar peeking from the counter top, I just wonder how long it took for the folks who had to crawl under the sink and refill it to put up a silent revolt – leaving people to pump furiously at one sink, then another then another, to no avail – before management broke down and put the one on the wall. /BT

Too soon or too late?
gang
Gangnam Style is the global sensation that ever your parents know about. I imagine the restaurant owners protest-too-much denial of cashing in on a (no doubt fleeting) trend by pointing to the district in Seoul over the song. But then why is the clucky poultry mascot doing such a distinctive little dance? /SP

The remote control that gives you a lecture in virtue
patience
In a hotel in Melbourne, the staff have clearly become tired of people complaining. Sure it’s partly about delayed gratification but it’s also a well-understood usability problem when feedback is slower than we expect. If the elevator call light doesn’t go on, you’re going to hit it again. But the warm-up for hotel televisions is its own flavor of usability hell. Will the set turn on? Will an LED change color? And how quickly? Apparently this particular TV set is so far off of expectations than the solution was a lovely sticker appealing to your sense of decency. Whatever, that’s a multiple of 8 seconds I’ll never get back again. /SP

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Curating Consumption December 12th, 2012

Since Johnny Holland has said farewell, we’ll be continuing this series here on All This ChittahChattah. Here’s some stories and observations that Beth and Steve have assembled over the past few weeks.




Tim Hortons beverage pricing offers a large number of sizes with a tiny, silly price difference. No doubt there are graphs that prove this is a good pricing strategy, if upselling by 11 cents turns out to have any impact on the bottom line. As a shopper, I find it mind-boggling; the friction for supersizing is almost zero and now I have to actually think about how much I want to drink. The Tims man showed me the largest size and it was so obviously too much (more horse trough than hot choc), so I saved myself a few pennies and went down a size or two. /SP



Pets-as-people is certainly nothing new; a trend that has continued to grow in terms of marketplace dollars, emotional engagement a product selection. Still, it’s astonishing to look at a wall of clothing that looks like t-shirts in a range of kids’ sizes and styles, and to realize that actually you are looking at a selection of “Pet Gear.” /SP

As I tried to write the contents of this bag (pumpkin squash curry coconut) onto the label I quickly found myself ranting about the poor design: How can you fit anything on this tiny label (e.g., “pump sq cur coc”)? Then my young designer self surfaced and I realized that, “No, in fact this is perfectly designed.” The available writing space is exactly aligned to the end of the copy above, the height is exactly the height of the Ziploc brand. Everything was in harmony! I can’t tell you how many times while in design school that I designed something most beautiful yet most unusable. Thankfully a super brilliant creative director showed me the way. Functional can be beautiful. If you make medicine bottles clearer or safety messages intriguing enough to read then you’ve done something as a designer. What can seem like the most banal and uninteresting design project is a challenge not many can rise to. Anyone can design for cool brands like Nike, Coke and Pepsi. But can you make Ziploc bag labels a thing of beauty? Or at the very least, give me some more room to write! /BT



“Members only?” Here’s how I imagine that signage came about
Store manager: Why do you think we’re not getting any business?
Clerk: Maybe people don’t know we’re open?
Store manager: But we’ve been open for weeks!
Clerk: But we don’t have any kind of sign or anything telling people we’re open,
Store manager: But, it’s a store…I mean…the door is open…lights are on…we’re in here!
Clerk: Yeah, but it’s kind of not official until you have one of those big signs up…
Store manager: Fine!
[later that day]
Customer: Finally! Been waiting for you to open so I can see how much membership costs. /BT

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Out and About: Steve in Melbourne September 17th, 2012

Here is the last post with highlights of my trip to Australia (see parts 1, 2 and 3, previously). Meanwhile, all my pictures are making their way to Flickr.


At the tram stop for the Children’s Hospital, the platform is filled with various cute “Dr. Jake” signs. I especially like transforming the transformer box into a height chart. Someone is thinking broadly about reframing the hospital from scary into welcoming and using the first point of entry – the tram stop – as the place to begin doing that.


Patience is a virtue. A post-design attempt to mollify confused users.



I could not figure out what the heck “Teady” referred to on this first truck. It wouldn’t be my first time encountering a word I didn’t understand (see “showbag” in an earlier post, say). But no, the adjacent truck says “Steady.” I went back and checked – did the initial S wear off? No, it was never there to begin with. The design – sans S – fits perfectly in the designated area on the first truck.


Bold language boldly presented.


Once again, weird people sculptures.


Free WiFi at the train station. Nice visual reference to many memes (e.g., Star Wars kid, the dancing baby, keyboard cat) as well as Facebook and Twitter.


ACDC lane. Yes, the official City of Melbourne lane commemorating ACDC.


Reminded me of a similar sign in San Francisco.


The menu at this restaurant offered beer in a pot or a beaker. I was further charmed by the use of familiar words with shifted meanings, as part of my foreigner’s journey. But no, the beaker is exactly what you’d think: a beaker.


More 8-bit-videogame streetart, although Mario instead of Space Invaders; stickers instead of tiles.


Many many flavors of hot chocolate at Chokolait. I must go back!


Indoor nighttime climbing wall.

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Out and About: Steve in Barcelona (2 of 2) July 17th, 2012

More observations from the trip to Barcelona. See part 1 here (and the complete set on Flickr).


Graffiti scarification. At Park Guell, people mark the cactus so future tourists can see that they were there and they were douchebags.



I’m sure I’ve never seen a sign for a detective agency before. But within days of seeing this, I come across a New Yorker article excerpting Mavis Gallant’s diary from Spain, in 1952. She mentions the ubiquity of signs for detective agencies in Barcelona! Who knew?


Gaudi’s Casa Batlló.







Delicious pinxtos.


Recycling depot with a book-exchange rack and a used-clothing-for-charity collection box.


The presentation and form factor of the Jamón ibérico is sufficiently iconic that you can buy an inflatable non-meat version.


Gestural guidance.

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Observing Toronto, 2011 April 8th, 2011

I’ve posted some photos to Flickr from my recent trip to Toronto, where, as part of the Unfinished Business lecture series I gave a talk and a led a workshop. Here are some favorites from T.O., my hometown.












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Observing Hong Kong, 2011 March 8th, 2011

Over on Flickr I’ve posted a bunch of pictures to Flickr from my recent trip to Hong Kong, where I was speaking at UX Hong Kong. Here are some favorites:














Also see: Hong Kong, 2006 and my UX Hong Kong slides here and here

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Observing Geneva, 2011 February 10th, 2011

I’ve posted a heap of pictures to Flickr from our recent trip to Geneva (and Lyon), where I was speaking at Lift 11. Here’s a few favorites from Geneva.














Also see Discover and Act on Insights about People, my talk from Lift11.

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Cupcake EULA September 21st, 2010


Warning Sign, Haute Pink Cakes, San Diego, CA, July 2010

The text of the sign:

IMPORTANT POLICIES!
*If cupcakes are dropped by customers it is our policy to refrost them, and place them in a new box for $1/box. That’s the cost of the box – this could take probably 15 minutes depending on how busy we are)
We do not offer new cupcakes. If you wish to purchase new cupcakes you may receive 10% off the total, but only for that visit, same order.
*Offers cannot be combined. One coupon or offer per customer per day. Military discount not to be combined with Buy One-Get One Free coupons. Coupons will not be taken for day olds.
*We do not take American Express. Also, no credit cards will be accepted for amounts under $7.00.

One has to wonder about the frequency and severity of the exceptions that led this small bakery to break from their pink/fluffy/hip/indulgent vibe with this pre-emptively admonishing lists of warnings and do-nots. The owners have failed to internalize the brand experience they are trying to create with their flagship product.

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Putting the brand into the details September 16th, 2010

We had a fun strategy session yesterday with a local small business owner, uncovering their unrealized business goals and exploring how they can grow. One area that we kept coming back to (and one that honestly I think we could always do a better job at in our own practice) was to consider all the ways that people interact with your brand and to approach each of those creatively, considering how that interaction could be differentiated, improved, and made more relevant to your brand. Here’s a couple of examples.


In Amsterdam, Albert Heijn is the leading grocery chain. As tourists, we needed a cheap SIM card to drop into our unlocked mobile phone. The different options were commodities, all priced identically. But this packaging swayed us. It’s a grocery store’s branded mobile phone service and it is packaged like something you’d find at a grocery store! How charming! Sadly, the printed instructions and the voice prompts were all in Dutch. Worse, even our Dutch-speaking friends weren’t able to get us up and running; we had an account with a zero balance. So while the packaging was persuasive at purchase time, the idea of getting mobile service from a grocery chain now seems rather stupid and I’m only reminded of how we wasted 15.00€.


The bathroom signage at the Belgian Comic Strip Center in Brussels use the same vernacular that the organization celebrates. This is a very simple detail, inexpensively realized, that added a small moment of delight to a necessary errand.

See more pictures from Amsterdam here and from Belgium here.

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Observing Munich, 2010 August 24th, 2010

I’ve posted about 300 photos to Flickr from our recent trip to Munich. Here’s a few favorites:














Also see: Culture, You’re Soaking In it (presentation from UPA2010 in Munich) and Observing Rome (pictures from the same trip).

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Observing Rome, 2010 August 19th, 2010

I’ve posted about 150 photos to Flickr from our recent trip to Rome. Here’s a few favorites:











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Value Proposition Escalation July 14th, 2010


Parking Lot Sign, Portland, OR, July 2010

Sure, we can rationally compare the price tag of one commodity over another, and can conclude that one is objectively cheaper. But what is the emotional benefit of choosing the cheaper one? This parking lot sign encourages us to pay ourselves a bit of a compliment for choosing them over another. A gentle example of escalating your offer.

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Leading with Error Recovery May 14th, 2010


JetBlue counter, Sea-Tac airport

This sign directs JetBlue customers to a counter based on their specific situation. The first item listed is Kiosk “Oops” Messages. JetBlue is bold enough to acknowledge that things aren’t always going to work perfectly and they’ve made the path to error recovery prominent. This is good customer service, and it’s good design: allow for – and acknowledge that you are allowing for – failures, and reframe them positively.

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Observing Istanbul, 2009 December 20th, 2009

I’ve posted about 250 photos to Flickr from our recent trip to Istanbul. Here’s a few favorites:



















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