I already described the ridiculous persona-encrusted collateral from Yahoo’s Search Marketing. This week I received a package from Microsoft (with an unnecessary piece of styrofoam in the box to protect their precious wire-bound book).

With tips from me – Search Master Steve

Search Master Steve? Good Lord!

I’m not sure whether Microsoft’s only-works-in-IE search marketing interface is worse than Yahoo’s. I guess it’s like asking if you’d rather have two fingers ripped off by an angry gorilla or have three fingers removed surgically. These products are not fun to use and the crap I’m getting in the mail from the Microhooligans is insulting.