- [from wstarosta] Status displays: I’ve got you labelled [The Economist] – [Evolutionary biology helps to explain why luxury branded objects, even counterfeit ones, are so appealing.] DESIGNERS of fancy apparel would like their customers to believe that wearing their creations lends an air of wealth, sophistication and high status. And it does—but not, perhaps, for the reason those designers might like to believe, namely their inherent creative genius. A new piece of research confirms what many, not least in the marketing departments of fashion houses, will long have suspected: that it is not the design itself that counts, but the label.
- [from steve_portigal] The Future of Books. [McSweeney's Internet Tendency] – [As usual, McSweeney's does razor-sharp mockery, but you could read this as straight-ahead prediction and it would sadly almost pass for believable] 2050: Analog Reading Will Be Digitally Simulated. As people spend more and more of time immersed in massively multi-player role-playing games, they will begin to crave some downtime. Virtual simulation worlds will start to include hideaway "libraries" you can lock yourself into. There you'll be able to climb into a virtual bath and lovingly turn the pages of a pixilated representation of one of those dog-eared tomes—reliant on old-school linear narrative— that by this time will have been made illegal in the real world. Perfectly reproduced will be the sensation of turning the pages, the crack of the spine, and even the occasional paper cut.
- [from steve_portigal] When Did Girls Start Wearing Pink? [Smithsonian Magazine] – [Fascinating cultural history] The march toward gender-specific clothes was neither linear nor rapid. Pink and blue arrived, along with other pastels, as colors for babies in the mid-19th century, yet the two colors were not promoted as gender signifiers until just before WW I—and even then, it took time for popular culture to sort things out. In 1927, Time magazine printed a chart showing sex-appropriate colors for girls and boys according to leading U.S. stores. In Boston, Filene’s told parents to dress boys in pink. Today’s color dictate wasn’t established until the 1940s, as a result of Americans’ preferences as interpreted by manufacturers and retailers. “It could have gone the other way,” Paoletti says..Nowadays people just have to know the sex of a baby or young child at first glance, says Jo B. Paoletti, a historian & author of Pink and Blue: Telling the Girls From the Boys in America. Thus we see a pink headband encircling the bald head of an infant girl. [Via @boingboing]
- [from steve_portigal] In Sweden’s frigid north, auto testing is hot [SFGate] – [Obvious car companies do a ton of lab and simulation testing, but they are also big advocates of real world testing] Arjeplog, a region in northern Sweden is is important to car makers eager to optimize their vehicles for driving in extreme weather, This winter, temperatures have hovered around -4 F, making ice on the lakes consistently thick enough for driving. About 180 engineers convened at the test center at one point this season to work on making cars more fuel-efficient in cold weather and to optimize their anti-spin function. While Arjeplog is the world's largest winter testing area, rival locations include Ivalo, Finland; West Yellowstone, Mont.; Carson City, Nev.; and Millbrook, England. Francisco Carvalho, an analyst at IHS Automotive, says such tracks provide automakers with "the ultimate test for the little things they can't detect or predict in a lab." Almost 9,000 car industry officials visit Arjeplog each winter, with about 2,800 engineers working on any given day.
- [from steve_portigal] Thoughts on Maslow’s Hierarchy [lunchbreath] – [Wonderful cartoon that looks at the hierarchy as reflected in Tony Hawk, the dog, and robots]
- [from steve_portigal] The user experience of hot dog buns [FatDUX] – [Eric Reiss in a light-hearted consideration of hot dogs, buns,and global culture] Now here in Denmark, I’ve never seen anything except side-loaders (Gosh, who knew there was a technical term for this). That is until yesterday when I discovered the “Grab Dog” form-fitting hot-dog holder from the Danish bakery, Paaskebrød. An innovative solution? Absolutely. But a good solution?
- [from steve_portigal] First World Probs Launch – [The definitive reference] FirstWorldProbs.com was launched as a sounding board for those who are privileged and still suffering. With unemployment at 10% in much of the Western world, and the rest of the world in far worse financial conditions, it's sometimes necessary to tacitly acknowledge that the "problems" we tackle on a daily basis in the first-world aren't so severe in a greater context – even though they can cast a dark shadow on our everyday lives. "Patrick Moynihan wrote a great piece…in the early 1990s about 'defining deviancy down' – at the time, some communities were so overrun with crime that they had to adjust their standards to ignore many petty violations to allocate their manpower to tackle the serious issues. However, it's also possible sometimes to see that the inverse is true. When all your basic needs are satisfied, it can be downright depressing to break a heel or spill your latte on your favorite suit. You could call it 'defining deviancy up', if you will."
- Mass Customization of the Fiat 500 – A number of folks we recently met in Europe mentioned this new (although an updated classic) car as being perfect for their needs. The variation and customizing, while perhaps not unique in today's marketplace (I'm imaging the Mini's variability is similar if not beyond) was still striking: "The 500 is available with four different trim levels: Naked, Pop, Lounge, and Sport. Customers can choose also between 15 interior trims, 9 wheel options, 19 decals, and 12 body colours. There are over 500,000 different personalized combinations of the 500 that can be made by adding all kinds of accessories, decals, interior and exterior colours, and trims."
- Searching for Value in Ludicrous Ideas – Allison Arieff writes about "inventor/author/cartoonist/former urban planner Steven M. Johnson" whose "work tends toward the nodes where social issues intersect with design and urban planning issues." I'm reminded of my formative experiences with Al Jaffee features from MAD magazine where he's describe future products or technologies, or explain (fancifully) the workings of some current product (i.e. bars of soap that are made with quick disappearing stuff on the outside and then a small interior core that takes a long long time to dissolve).
- Traffic: Why We Drive the Way We Do (and What It Says About Us) by Tom Vanderbilt – Suggested to me by René Vendrig at the Amsterdam UX Cocktail Hour, after my talk on looking at cultural differences based on everyday observations. He tells me "It is about traffic, but the real subject is human psychology and how we deal with that kind of situations."
- It's Not TV, It's HBO – HBO's standard-creating slogan, giving words to the premium experience of their programming.
- It's not just coffee, it's Starbucks. – New ad campaign for Starbucks attempts to differentiate on quality, but sounds just a bit familiar.
- All This ChittahChattah | Flying the sneaky skies – (see link for screen grab)
While checking in online for a United Airlines flight, you may be offered the opportunity to upgrade to Economy Plus. It’s likely that most people decline upsells in many situations, though. The default would be to click “no thanks” and move on to completing the transaction. But United has done some tricky and manipulative interface design. The bright yellow arrow with bold text placed on the right is almost irresistible. E-commerce sites have trained us to envision a transaction moving from left to right (granted that they’ve landed on that model since it corresponds to how we read and other cultural factors); it’s very easy to click on the arrow and make a purchase you didn’t want. It takes cognitive work to search for the preferred option which is a lowly blue-underlined unbolded text link off to the left.
- Evil-interface design in airline website design spanked by European Commission – "Another common problem is the use of prechecked boxes offering services like travel insurance; consumers must uncheck the boxes to remove the unwanted charge." I've written before about United's website being slightly more subtle in their evilness, by offering an upgrade during check-in where the highly visible (colored graphic arrow) button in the default location will cost you tons of money; it's more effort to realize, locate, and decline the offer. Why do we live in a world where major brands want to sell us things that we don't want by tricking us? It's unconscionable that any company can claim to respect consumers and then pull crap like this.
- Cyd Harrell of Bolt | Peters reacts to the ludicrous Dell campaign trying to sell computers to women, in 2009 – "…a woman, with the last Dell I will ever own. It’s my current laptop, and I chose it because I needed a computer powerful enough to run screensharing tools and high-res video; I needed mobile broadband to stay in touch with my clients and employees, and not just my kid (heresy!); I needed my screen to look great when I go to meetings with clients. That is to say, I needed it for work. Dell, let’s make it official: you can bite me and the millions of other women who take themselves and their technology seriously."
I love the articulate passion here, as well as the insight into what may have happened organizationally/culturally at Dell (ahem, really crappy research) that leads to such a horrendously offensive sales pitch to HALF of their buying population