Who Arted? Framing a Curatorial Intervention [Core77] – Steve and I talked about how great it is when street artists build on each others’ work in our Interactions article, Kilroy was Here. The “Who Arted” group has really formalized this idea in parts of Brooklyn, serially framing, thereby curating street art.

But what are we to take away? Is this some counter-establishment commentary? Some kind Dadaism reincarnated or an art project born of a lazy Saturday evening “potluck” that comes in little plastic baggies? Ha! Is it some conservative attempt to contain and sterilize an otherwise loose and “free” art form? Are these frames meant to control and connote a more sanctioned museum-like quality? -OR- More intriguingly, is this a fun, yet purposeful recommendation towards a comfortable middle ground; a less combustible space between tension and expression?

ComScore Study Confirms What We Already Knew: You’re Wasting Money on Ads No One Sees [AdAge Digital] – Many, many apps and web-based services (and concepts we encounter on projects regularly!) are predicated on an advertising-based revenue model, but (as we all know from our own behavior – this study is in the category of things-we-really-didn’t-need-a-study-to-know) these ads are very rarely even glimpsed. If a banner ad falls in a forest, etc…what are the implications to our virtual-economy?

ComScore announced it has developed measurement software it’s calling Validated Campaign Essentials, which includes at its core an analysis of which ads in an online campaign were in-view (50% of the ad must be viewable for at least one second.) The company said at an event this morning that it tested out the software over the last two months on campaigns for 12 big brands, including Kraft Foods, Ford, and Sprint. One of the key findings: 31% of the 1.7 billion ad impressions were never in view.

Buying the Body of Christ [Killing the Buddha] – This is a pretty thorough history of the Cavanagh Company, a 69-year old business that provides a product believed by many to transmogrify into the body of Christ: altar bread. A wide variety of influences cultural, logistical, ritualistic, theological and economic have driven innovation over the years. The company is now faced with bitter bested competitors (nuns!), niche-products (gluten-free wafers) and Polish knock-offs, all of which threaten their 80% market share.

Had production remained the exclusive bailiwick of monastic communities, it is likely that the findings of Vatican II would have prompted some minor changes in Communion-wafer production. Among the guidelines issued by the Church was a directive to “make the bread look more breadlike,” head of production Dan Cavanagh told me. It is a change whose significance may yet be lost on the millions of churchgoers who continue to think of hosts as a form of Styrofoam. Nevertheless, Cavanagh’s more “breadlike” whole-wheat wafer caught on. It became the industry standard, and forced the Poor Clare nuns to follow suit. In fact, the doctrinal changes of Vatican II were only a starting point for innovation. The Cavanagh Co. soon led the way to wholly aesthetic alterations in the host, to marketing campaigns and 1-800 numbers. The ethos of the altar bread industry changed profoundly, which is precisely what the Sisters of St. Clare found so unjust: ‘And they had the audacity to send samples and a price list to every parish in the United States! We were doomed. Priests started calling to say they preferred the “other” breads. Orders dropped. Our spirits drooped.’

Theresa, my wife, just bought us both these wonderful lunch carriers made by the Japanese company Zojirushi. Besides being a simple, functional, aesthetically pleasing and complete solution to the problem of moving food around, my new lunch carrier gave me a cool cross-cultural experience today as I opened it up for lunch at work for the first time.

Last night, Theresa packed us both food for today. As I pulled the three separate, sealed containers out of the metal tube they sit in, wondering what would be in each one, I felt a deep sense of the shared enterprise that is my home life, and the caring that my containers filled with homemade food represented.

Reflecting back on the time I spent living in Japan, I thought about how this unpacking of a homemade lunch is an experience that many Japanese men (gender roles being what they are in Japan) have every day.

For the first time, I really felt how much that ritual-preparing, packing, unpacking, eating lunch-can express the emotional facet of shared lives.

Itedakimasu: I will receive.

In Suketu Mehta’s stunning Maximum City: Bombay Lost and Found is the following passage

I ask him about the rituals of the renunciation. He gives me a parable. A long time ago, a man was conducting a wedding. A cat was running around the marriage hall, disturbing things. So he tied it to a pillar. Afterward generations of the man’s family, whenever they had a wedding, found a cat and tied it to one pillar of the hall, believing it to be a required wedding custom. The goings-on around this diksha, the doctor says, are like that cat tied to the pillar: The original meaning has been lost, and people are just doing it because that it how it has always been done.

Reader’s Digest reports, via the New York Times about the growing presence of fake wedding cakes. Average price for a wedding cake is $543, and

“For as low as $100, you can snag a pretty good replica made out of foam, with a secret compartment tucked in the back for hiding that special first piece,” the article states.

It’s intriguing to play an Idiocracy-esque futurist and imagine how the ritual will decay (or is that evolve?) further. In 50 years will we wave a knife around and toss sugar packets, to symbolize the symbols of the cake and the cutting-of-the-cake?

Anne points out the similarity to the Roast Beef story where successive generations cut the ends of the roast beef because that is how they were taught. When they go all the way back to the origin, it turns out they didn’t have a big enough pan and so that “ritual” was simply a coping mechanism.

Learn more about cake rental at CakeRental.com.